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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Traffic Quality Center Launched Today
YahooPete

5+ Year Member



 
Msg#: 3417380 posted 10:38 pm on Aug 8, 2007 (gmt 0)

Hi there,

I just want to give a heads up on our Traffic Quality Center, which is launching today at [trafficquality.yahoo.com....]

The Traffic Quality Center is an online resource center that provides more visibility into what we’re doing to help define, prevent and protect against click fraud, as well as to offer information on other traffic quality initiatives.

Its features will include:
•Directions on how to submit a click investigation request
•News on traffic quality
•Tips on how to monitor your traffic
•Articles on best practices, and more.

We plan to expand the Traffic Quality Center with more features in the following months, and we’ll keep you posted on these enhancements.

Thanks for all the feedback on this forum!

All the best,
YahooPete

[edited by: YahooPete at 10:49 pm (utc) on Aug. 8, 2007]

 

bears5122

10+ Year Member



 
Msg#: 3417380 posted 1:23 am on Aug 9, 2007 (gmt 0)

I think the traffic quality center is a great resource that can help advertisers understand the quality of traffic. But while making sites touting how you are making the search marketplace better is one thing, actually enforcing those principles is another.

Yahoo! traffic has gotten incremently worse over the past few years. Restrictions on "search partners" seem non-existent and the traffic pouring in from these sources increases exponentially. Sites that were registered 3 days ago are sending more traffic than Yahoo! in certain industries. Obscure hyphenated .info domains are capable of sending consistent garbage traffic through the system at rates near that of Yahoo!. Unless there has been a catastrophic shift in the landscape of the web, I find it hard to believe these contentless sites have somehow risen to your levels of search traffic.

And it's not just the types of traffic Yahoo! keeps blindly accepting, it's the fact that advertisers still don't have basic features to fight it. Why can't we opt out of your search network? Why can't we block IPs of rogue clickbots or competitors? Why can't we simply block sites that just don't convert for us? These are functions that other small PPC services had 5 years ago. Sending in reports that clearly show the fraudulent activity is met with form e-mail responses that either reject claims or state they couldn't find anything wrong but are giving a "good faith" credit.

I hate to come across harsh as I truly want the quality of Yahoo! to improve. But putting up a site like that seems more like a nice press release that shows Joe Public that Yahoo! cares about click fraud. But I have to wonder, if Yahoo! is so determined to stop click fraud, why are they not policing their partners and giving their advertisers tools to fight it?

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3417380 posted 10:20 am on Aug 9, 2007 (gmt 0)

Well said Bears.

trinorthlighting

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3417380 posted 5:50 pm on Aug 9, 2007 (gmt 0)

I still would like to see Yahoo go with a pay per action. The google pay per action is working out great. If publishers are sending us non converting traffic, we do not pay, if publishers are sending us very good traffic, they do get paid. The ones who are getting paid are doing much better than they would for pay per click.

That itself is a very good way to guage quality of traffic.

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3417380 posted 3:22 am on Aug 11, 2007 (gmt 0)

The Traffic Quality Center is an online resource center that provides more visibility into what we’re doing to help define, prevent and protect against click fraud, as well as to offer information on other traffic quality initiatives.

this part seems to indicate it's about stuff yahoo is doing to control partners they bring in, as it should be...

Its features will include:
•Directions on how to submit a click investigation request
•News on traffic quality
•Tips on how to monitor your traffic
•Articles on best practices, and more.

but the features part seems to be all about what advertisers must / should do to avoid fraud...

the trend to make it the advertiser's responsibility seems counter intuitive to me. yes, we should have our guards up, but shouldn't the primary repsonsibility for quality belong almost solely to the search engine itself?

[edited by: RhinoFish at 3:23 am (utc) on Aug. 11, 2007]

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