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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Difference between Overture & Yahoo
Sana




msg:3412413
 6:40 am on Aug 3, 2007 (gmt 0)

What is the defference between the overture.com and yahoo.com? as I am doing PPC for my my product in India and I am not able to calculate the R/S ration for my keywords. pls help me and tell me the reason for not showing the R/S ration for keywords.

 

cabowabo




msg:3412956
 5:17 pm on Aug 3, 2007 (gmt 0)

Yahoo purchased Overture in Feb. of '03 I believe. They are now under the same umbrella.

Sana




msg:3413286
 3:12 am on Aug 4, 2007 (gmt 0)

Yes,I knew it, but m talking about Overture sponsored listing and yahoo search pages with sponsored listing.
In Keyword Elite, when I try to calculate the R/s ratio. for some keywords its not showing, but in search pages the sponsored links are there.

cabowabo




msg:3416338
 1:51 am on Aug 8, 2007 (gmt 0)

Sana,

The results come from the same bucket. Depending upon which feed you are seeing them displayed ... direct on Yahoo's results or on a partner, there could be slightly different results based on the partner's preferences, a lot how Inktomi has worked in the past with HotBot and others.

cabowabo




msg:3416340
 1:52 am on Aug 8, 2007 (gmt 0)

Sana,

The results come from the same bucket. Depending upon which feed you are seeing them displayed ... direct on Yahoo's results or on a partner, there could be slightly different results based on the partner's preferences, a lot how Inktomi has worked in the past with HotBot and others.

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