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Yahoo Search Marketing Pay Per Click Advertising Forum

What am I missing - Yahoo seems horrible compared to AdWords
How does anyone make any money with Yahoo?

 4:44 pm on Jul 23, 2007 (gmt 0)

I've always just focused on AdWords because for the most part it just works, and it's very scalable. I figured I'd give Yahoo another test, but I just don't see how to make it work for me. They map your keywords to other keywords without telling you what they are, etc. making it very difficult to track/optimize keywords. They show your ads on MFA-like crap sites and give you no way to block them. I could stop here and these 2 things alone are pretty much enough to hinder any serious campaigns. Is anyone out there using Yahoo for "serious" PPC campaigns, or am I missing something here?



 4:26 am on Jul 26, 2007 (gmt 0)

Not quite sure what exactly your problems are.

What is MFA? And I personally do not advertise on content, even in adwords fare pretty bad.

I find YSM conversion is cheaper. Lack of CTR but good conversion.

Definately worth a try.


 8:29 am on Jul 26, 2007 (gmt 0)

Hi Limit Up

They map your keywords to other keywords without telling you what they are...

Yepee we are seeing that the wrong keywords to the users search. So far they are saying it is to do with the adcopy. duh. What?!?! That makes no sense. We are going to stick with it.

Just hope it is worth the time and effort we are putting into it.


 9:48 pm on Jul 26, 2007 (gmt 0)

Yahoo is definitely harder to use. However, they don't seem to charge mulitple times per unique user (as Google does to me everyday), and the cost per conversion is cheaper. For me in my particular niche, the clicks cost less and the traffic is just as good as Google and in some cases better. So any difficulties I go through are definitely worth it.


 9:53 pm on Jul 26, 2007 (gmt 0)

Has anyone founs an Ad Preview tool for Yahoo like Googles so you can see what Philadelphia people see if you are not in Philadelphia when you're looking?

No scheduling?


 11:22 pm on Jul 26, 2007 (gmt 0)

One of the biggest problems to me is that you can have 1000 different keywords in Adwords, and then if you go and add those same 1000 keywords to Yahoo you'll find that 90% of the searches get mapped to 1 or 2 terms out of those 1000. At least that's how it's working in every case I've tried. This makes it almost impossible to optimize a campaign with Yahoo - you can't focus on the winners and cut the losers when most searches are mapped to 1 or 2 terms. It's pretty ridiculous in my opinion, and I can't fathom why they would do this. I can only imagine how many billions in revenue they are throwing away ...

New Mediaist

 3:50 pm on Aug 2, 2007 (gmt 0)

The only way you can optimize in Yahoo is my turning on Standard Match so you can manually map your keywords properly.


 11:22 pm on Aug 6, 2007 (gmt 0)

Yahoo has taken on a lot of poor and fraudulent traffic in the past couple years. It's made the quality of their traffic much less than that of Adwords since you can't opt out of the fraudulent stuff (or block the sites). Their quality is slowly getting close to that of the 3rd tier PPC networks.

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