Yahoo took control of online advertising exchange Right Media. on Thursday, giving the slumping Internet portal a head start on rivals Google and Microsoft in a heated race to build more powerful marketing vehicles. The Sunnyvale, Calif.-based company is counting on its nearly $700 million acquisition of Right Media to help sell more Internet ads that rely on graphics and other visuals — a format expected to become increasingly popular as companies promote brands online instead of television, magazines and newspapers.
Seems like everybody, not just search companies are buying businesses like they were going out of style. In fact every time I see a stock market surge anymore it has everything to do with corporate buyouts and nothing to do with the actual state of the economy, the stock market is rogue. Consumer spending down + huge corporate buyout = stock market up that day. Yahoo is slow on the draw, but better late then never.
i think once these big acquiring companies take a good hard look at the ad distribution practices that their newly acquired companies have been using, we're going to hear some noise. i think it's a huge hoodwink and the acquiring giants are getting ripped off, along with their shareholders.