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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo Enters into a deal with Enhance.com
mardomania




msg:3360657
 12:58 am on Jun 7, 2007 (gmt 0)

just got the email. i was with enhance.com ppc a long time ago. their the worst click fraud search engine in the business. not a good move, yahoo.

 

Swanson




msg:3361095
 2:04 pm on Jun 7, 2007 (gmt 0)

I think you misunderstand the agreement.

Yahoo will show Enhance ppc adverts as backfill on their (and partner) networks. So it irrelevant how much or little fraud Enhance has as it is on the Yahoo network where the ads will show - it will actually increase advertisers satisfaction.

Compworld




msg:3361116
 2:24 pm on Jun 7, 2007 (gmt 0)

What sense does this make though? Aren't the bids like .03 CPC on enhance?

mardomania




msg:3361808
 5:14 am on Jun 8, 2007 (gmt 0)

you are correct. i misunderstood the email. i just assumed it was vice-versa. why the heck would yahoo display their ads? maybe its time to open an enhance account?

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