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Yahoo Search Marketing Pay Per Click Advertising Forum
|CTR Change, Older news|
Changes since april 07
In doing some deep analytics, i have noticed that on april 6th of this year, for no apparent reason, my CTR for one of my campaigns dropped 50%, and has remained around that for quite some time.
The odd part, is that CPC, CVR, and Position have remained roughly the same.
Could a few new advertisers in the space have made THAT drastic of a difference? Has anyone seen anything similar in that time frame.
It is possible. So many factors hard to tell.
If the number 1 spot was using a really bad ad, but then changed it, they could be taking a lot more of the traffic now, that was filtering down to you, for example.
You should have a detailed report. It could be possible that only one keyword (or a few) has much more impressions, and the others remained at the same level.
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