homepage Welcome to WebmasterWorld Guest from 23.22.97.26
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Visit PubCon.com
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
CTR Change, Older news
Changes since april 07
epadgettbideas




msg:3359315
 5:32 pm on Jun 5, 2007 (gmt 0)

In doing some deep analytics, i have noticed that on april 6th of this year, for no apparent reason, my CTR for one of my campaigns dropped 50%, and has remained around that for quite some time.

The odd part, is that CPC, CVR, and Position have remained roughly the same.

Could a few new advertisers in the space have made THAT drastic of a difference? Has anyone seen anything similar in that time frame.

-Evan

 

aeiouy




msg:3359546
 11:59 pm on Jun 5, 2007 (gmt 0)

It is possible. So many factors hard to tell.

If the number 1 spot was using a really bad ad, but then changed it, they could be taking a lot more of the traffic now, that was filtering down to you, for example.

mike_ppc




msg:3364214
 10:11 am on Jun 11, 2007 (gmt 0)

You should have a detailed report. It could be possible that only one keyword (or a few) has much more impressions, and the others remained at the same level.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved