homepage Welcome to WebmasterWorld Guest from 54.196.24.103
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
New Column "Assists"
nimeshatbms




msg:3350379
 3:19 am on May 26, 2007 (gmt 0)

Can somebody explain what is meant by the column "Assists" in Panama, coming just before "Conversions" column?
I went through the help center but didn't understand.
Thanks in advance.

 

NatronZero




msg:3355096
 9:01 pm on May 31, 2007 (gmt 0)

An assist appears to be a word that contributed to a conversion. Meaning, the keyword was searched for, the searcher clicks on your ad, sees your site, but then deceides to continue shopping. After a couple of queries, he clicks on your ad again; perhaps this time while searching under a different term. Now the searcher buys. What happens is that the initial word searched gets an assist & the converting term gets the conversion. The same term could qualify for both the assist & conversion. It's a bit more info on how you get conversions.

Cheers.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved