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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Short Description has killed my CTR
Has anyone else had problems?
Tropical Island




msg:3344588
 1:35 pm on May 20, 2007 (gmt 0)

My CTR since May 16 has fallen through the floor.

I assume this is because of the new short description policy.

It's also very difficult knowing where you are on a day to day basis due to the slowness of the reporting.

My spend with Yahoo is at it's lowest in the last 5 years.

 

awardmasters




msg:3346816
 7:50 pm on May 22, 2007 (gmt 0)

While I would prefer a longer description, I doubt the shorter one should have had a great impact on your CTR. Unless, of course, you really butchered the new description. Keep in mind everyone else is working under the same constraints. I have not noticed any measurable difference.

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