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Forum Library, Charter, Moderators: werty Yahoo Search Marketing Pay Per Click Advertising Forum
Short Description has killed my CTR Has anyone else had problems? Tropical Island msg:3344588 1:35 pm on May 20, 2007 (gmt 0) My CTR since May 16 has fallen through the floor.
I assume this is because of the new short description policy.
It's also very difficult knowing where you are on a day to day basis due to the slowness of the reporting.
My spend with Yahoo is at it's lowest in the last 5 years.
awardmasters msg:3346816 7:50 pm on May 22, 2007 (gmt 0)
While I would prefer a longer description, I doubt the shorter one should have had a great impact on your CTR. Unless, of course, you really butchered the new description. Keep in mind everyone else is working under the same constraints. I have not noticed any measurable difference.