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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Tracking search term via URL
What is equivalent of {Keyword} pls?
1Lit

10+ Year Member



 
Msg#: 3342440 posted 9:53 pm on May 17, 2007 (gmt 0)

How do I track which search term resulted in a click? Adwords and Microsoft have {Keyword}. What is Yahoo's equivalent please?

I spent half an hour looking through your help section, but there was nothing there.

Many thanks.

 

peer_esv

5+ Year Member



 
Msg#: 3342440 posted 11:00 am on May 18, 2007 (gmt 0)

You can use {OVKEY} or {YSMKEY}

Cheers

beren

10+ Year Member



 
Msg#: 3342440 posted 7:57 pm on May 30, 2007 (gmt 0)

OVKEY shows up in the URL string if you have tracking URLs turned on.

It used to be that OVKEY also showed up in the data from YSM's API. With the change to Panama, it doesn't. Is there are way to make OVKEY and OVRAW appear in the API data?

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