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Yahoo Search Marketing Pay Per Click Advertising Forum

"Advanced" Match Type Warning
can any keyword appearing on your site trigger your ad?

10+ Year Member

Msg#: 3308196 posted 9:10 am on Apr 11, 2007 (gmt 0)

My website sells widgets.

My site also has a few pages on bouncy balls. We don't sell bouncy balls though. It's just a hobby.

I recently setup a Yahoo! marketing campaign targeting widgets and many variations.

At no point does "bouncy balls" or anything similar show up as a keyword in my campaigns.

Guess what - my ad is showing up for "bouncy balls" searches - complete with keyword substitution.

Bouncy Balls
Our site sells all kinds of widgets.
Come check us out.

My assumption is that this behavior is part of the "Advanced" match type.

I've disabled it for now - and am keeping a very close eye on future traffic from Yahoo! marketing.

In general traffic quality has been OK - but this kind of thing is a little alarming. I could just imagine it "finding" some other high traffic keyword on my site and then getting oodles of unprofitable clicks...



5+ Year Member

Msg#: 3308196 posted 4:14 am on Apr 12, 2007 (gmt 0)

It says in YSM - [help.yahoo.com...]

"The Advanced match type displays your ads for a broader range of searches relevant to your keywords, titles and descriptions and/or web content."

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