Yahoo Inc. launched new services on Tuesday to help publishers put their content on mobile phones and take advantage of an emerging medium for advertising.
The company is offering to help publishers retool their content so it can be accessed through Yahoo oneSearch, Yahoo's mobile search service for consumers. It is also launching a mobile advertising network that will serve syndicated ads beside the publishers' content.
Mobile phone users are unlikely to relish the idea of more ads on their phones. But Yahoo said the services will increase the content available to them, which includes local business listings, TV programs and games.