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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo to implement domain level blocking

 12:29 am on Mar 23, 2007 (gmt 0)

Related to: [webmasterworld.com...]

But this was missed in all the hub-bub:

In addition to developing the company's longer-term marketplace quality strategy, Davis has already begun working closely with the Yahoo! product teams to drive several enhancements aimed at providing greater visibility and control to Yahoo!'s search advertisers this year, including: [...] domain-level blocking, which allows advertisers to identify individual domains from which they do not wish to receive traffic;


Interesting move. It looks like G/Y are both starting to seriously move away from their advertising relationships with domainers. I wonder who will take up the construction of a marketplace for this second-tier market.

Expect it mid-to-late 2007. It's still not a blanket "exclude partner traffic" option, but it's better than no option at all.



 1:39 pm on Mar 23, 2007 (gmt 0)

Great, I have been waiting for this for a long time!

As long as you can block search partner sites as well as publisher sites then I am all for it. However, Yahoo should be more careful in picking their partners in the first place!


 4:13 pm on Mar 23, 2007 (gmt 0)

excellent news. I think Yahoo could fix a lot of there issues if they tiered out. Search, Premium and Partner traffic.

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