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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Bidding tool
Cant get to overture's bid tool!
Rose_1171




msg:3278973
 4:41 am on Mar 12, 2007 (gmt 0)

It used to be at

[uv.bidtool.overture.com...]

Looks like since yahoo has bought it , its no longer freee.

What other bid tools are outthere in market. Which ones are free of these?

Tx in advance

Rose

 

nimeshatbms




msg:3279016
 5:50 am on Mar 12, 2007 (gmt 0)

Once Yahoo! launched their new System "Panama", the bid tool has been taken off.

I think you have not used Yahoo! SEM for a long time. Plz update your self as there has been a hell of changes. Like:
1. Quality Index.
2. Ad Position based on quality and not just CPC.
etc,.

AND NO TOOLS AVAILABLE FOR DETAILS REGARDING BIDS AS YAHOO! HAS STOPPED REVEALING THE BIDS.

aeiouy




msg:3281850
 4:33 pm on Mar 14, 2007 (gmt 0)

I am not even sure the original poster was a Yahoo Search Marketing Customer.

Sounds like they just used the bid tool.

Which I suspect is one of the reasons why it is no longer publically available.

Brian_M




msg:3288857
 8:23 pm on Mar 21, 2007 (gmt 0)

Is this what you're looking for:

[inventory.overture.com...]

Brian M

arieng




msg:3288874
 8:32 pm on Mar 21, 2007 (gmt 0)

I don't think it was taken down because of abuse, the inventory tool is still active. The bid tool is no longer relevant because YSM is no longer adheres to strict auction-style ranking of ads.

The quality component makes the bid tool obsolete, and showing actual bids would make it easier to deduce their quality algorithm, in turning making it easier to game the system.

The Overture bid tool was great for estimating the potential size in dollars of a keyword-market. Now that all big PPC programs have moved away from auctions, does anyone have other ideas on how to come by a decent estimate?

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