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Yahoo Search Marketing Pay Per Click Advertising Forum

5/5 Quality Index, Attainable?
Has anyone gotten a 5/5?

 6:54 am on Mar 9, 2007 (gmt 0)


In the new Panama platform, as you know the Quality index is a giant factor in ad performance and traffic. It took me years to get a handle on Google's and now Yahoo's seems even more crazy. I have hundreds of ad groups, and the best I can find is a 4/5 quality index. I have groups with 15% CTR that are 3/5's. Has anyone gotten a 5/5? Is this reserved for the big companies in Yahoo's good graces?




 1:44 am on Mar 11, 2007 (gmt 0)

If you are getting a 15% CTR, what's the concern? I have 4's and 5's that don't get that CTR, and 3's that usually have a CTR in the 30's.

I wouldn't give much weight or time to the quality index.


 3:15 am on Mar 11, 2007 (gmt 0)

Well it has a giant impact on the volume of traffic we get on certain words. With the same bid, we're getting 1/5th of the traffic on some words, and its strictly due to quality index. I wouldn't mind this so much if we didn't have such a high CTR which shouldn't merit such a demotion.


 2:55 am on Mar 12, 2007 (gmt 0)

I've got several groups with 5/5, but can't find any bids dropping.


 9:13 am on Mar 12, 2007 (gmt 0)

I am still on the old system (in the UK), but there is a quality column.

I have a couple of 5/5 keywords, but also some that have 1/5 and CTRs of 20%+!


 5:46 pm on Mar 12, 2007 (gmt 0)

According to Yahoo's help docs "The quality index is a relative measure of how relevant an ad is....It also takes into account all keywords in your ad group."

By relative, I understand it to mean relative to the other ads that are competing for the same keywords as your ad. Since your CTR can vary widely depending on what keywords you are bidding on, the raw CTR doesn't really mean very much. The quality score being 4 or 5 means that your ad is doing better and/or more relevant than your competitors. Presumably, they'll be getting some CTR less than 15%. Also keep in mind, your CTR depends a lot on what rank your ad ends up getting.

Here's where I found some details about it (search for "quality index" in the help system):

Personally, I'd be interested in seeing a quality score for each of my keywords (like Google recently introduced) - makes it easier for me to see which keywords are underperforming.


 4:31 pm on Mar 14, 2007 (gmt 0)

I would like to see individual performance as well.

I have had to break out a lot of keywords just to get a more accurate measurement of performance.

I don't have any 5s personally. Wish I had a better handle on their quality scoring. I don't quite know what they are looking for... Is relative CTR the biggest component of the score?

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