Msg#: 3276154 posted 6:54 am on Mar 9, 2007 (gmt 0)
In the new Panama platform, as you know the Quality index is a giant factor in ad performance and traffic. It took me years to get a handle on Google's and now Yahoo's seems even more crazy. I have hundreds of ad groups, and the best I can find is a 4/5 quality index. I have groups with 15% CTR that are 3/5's. Has anyone gotten a 5/5? Is this reserved for the big companies in Yahoo's good graces?
Msg#: 3276154 posted 3:15 am on Mar 11, 2007 (gmt 0)
Well it has a giant impact on the volume of traffic we get on certain words. With the same bid, we're getting 1/5th of the traffic on some words, and its strictly due to quality index. I wouldn't mind this so much if we didn't have such a high CTR which shouldn't merit such a demotion.
Msg#: 3276154 posted 5:46 pm on Mar 12, 2007 (gmt 0)
According to Yahoo's help docs "The quality index is a relative measure of how relevant an ad is....It also takes into account all keywords in your ad group."
By relative, I understand it to mean relative to the other ads that are competing for the same keywords as your ad. Since your CTR can vary widely depending on what keywords you are bidding on, the raw CTR doesn't really mean very much. The quality score being 4 or 5 means that your ad is doing better and/or more relevant than your competitors. Presumably, they'll be getting some CTR less than 15%. Also keep in mind, your CTR depends a lot on what rank your ad ends up getting.