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Yahoo Search Marketing Pay Per Click Advertising Forum

PPC - Grandfathered bids?
All previously at .05 now after the upgrade set to .10?

 11:08 am on Feb 27, 2007 (gmt 0)

I can't find if the grandfathered bids are meant to be respected after the upgrade or not? All min ehave been set to the minimum 0.10 when before many were 0.05, 0.07 etc



 12:18 pm on Feb 27, 2007 (gmt 0)

Yes, I believe grandfathered bids lapsed with the upgrade and have been set to 10c.

I haven't had time to sort it all out (most of our Grandfathered bids wouldn't be cost effective at 10c) - so I just put the whole account on hold since the upgrade!


 12:35 pm on Feb 27, 2007 (gmt 0)

Oh I see. Would have been nice if they had mentioned it. Perhaps it is an oversight?

Is there a Yahoo rep here who can help clarify?

I willl probably not continue with my account if the grandfathered bids are raised as about half of them are/were grandfathered.


 1:03 am on Mar 2, 2007 (gmt 0)

Hi there “Cleanup,”

Thanks for your feedback and questions on grandfathered bids and the minimum bid requirement.

After years of supporting legacy bids that were lower than our current minimum bid requirement of $0.10, we now require all keyword bids to be at least $0.10 for all accounts that have been upgraded to the new search marketing system .

To learn more about bidding and Yahoo!’s new ranking model in the U.S., please check out the following tutorial:


Hope this helps.



 4:20 pm on Mar 2, 2007 (gmt 0)

YahooPete - Thanks, for clearing that up.


 6:02 pm on Mar 2, 2007 (gmt 0)

I still dont understand why Yahoo should insist on a 10 Cent minimum when the Other SE's have less than that and still make more money per query than Yahoo!.


 6:29 pm on Mar 2, 2007 (gmt 0)

I guess now is the time to turn off more ads on Overture. This is how they treat "old timers" after all those years we were spending our cash with GoTo/Overture.


 7:05 pm on Mar 2, 2007 (gmt 0)

This is still a whole lot better than Google wanting $10.00 for those keywords that used to be $0.05. I'll take increase to $0.10 at Yahoo! any day over that QS fiasco.



 6:33 am on Mar 3, 2007 (gmt 0)

"Oh I see. Would have been nice if they had mentioned it. Perhaps it is an oversight? "

Thank you. I needed a good laugh....

All of us old timers have been through 20 updates at least with these companies - when was the last time an update was for 'our' benefit?

(a) Never
(b) Never
(c) Never
(d) All of the above

Get used to it. They've all signed up all the major players in every category, so they can no longer get growth there. The only way to keep those increases going each quarter is to get us to either spend more money on new 'features', or figure out how to charge us more for what we are already doing.

That IS the point of any update.

Don't mean to sound overly critical, and I mean no disrespect to YahooPete whatsoever - all of these companies exist to make money, just as we do.

It's just business.


 10:23 am on Mar 5, 2007 (gmt 0)

Well I just had a reminder that my account ran out.

For the last eight years I have always topped up.
Not this time..

Well.., if knothing else I can see how much my traffic
drops! to see if it was really worth it.


 3:50 am on Mar 6, 2007 (gmt 0)

Well.., if knothing else I can see how much my traffic
drops! to see if it was really worth it

We dropped our advertising over the last year or so by about 80% and guess what? sales didn't drop more than a few percentage points. Certainly not worth the time and extra effort you need to monitor PPC. Just shows you what kind of traffic you get from Yahoo these days. They can barely be considered top tier if you ask me. They are quickly becoming like FindWhat etc. They did all this glitch (yah I spelled it right ;0) and glammer but did nothing to address the real problem and the reason why companies are using them less and less... and that is their so called partners who produce almost 0 ROI but sure do produce hits. The fact we can't opt out of their partner sites tells you something doesn't it.

When Panama was done, I had rediculous categories put in place by them (still haven't figure how to move things around ...and like I have the time or inclination to work hard on something that brings back so little) and then found the arbitrarily changed our content bids. What a joke. One that was previously .10 was now $16 a click. When I complained and asked for compensation I was in effect ignored with a canned answer that didnt' even address the issue. Tried 3 times and gave up and just turned them all off. Now that was easy but we still feel they stole from us. Criminal if you ask me but we are not going to fight over a few hundred bucks.

The more we use google and lately gone back to good old fashioned ads in magazines (working quite well actually) things are improving finally in the right way. The mag ads are sure easier to deal with than PPC and NO FORCED FRAUD CLICKS


 3:57 am on Mar 6, 2007 (gmt 0)

Just tried to log in under the same URL we changed to about a month ago when they asked us too.


And getting

Problem Accessing the Login Page
Our maintenance was completed on February 24th, 2007 and your account is now available. If you see this message, please contact Customer Solutions at 866-YAHOO-98 so we can redirect you to our login page. We apologize for the inconvenience.

and YES we switched to the new URL log in. Maybe they did this to stop the swell of people turning their accounts and keywords off...lol. Anyone else see this?


 4:39 pm on Mar 14, 2007 (gmt 0)

Well.., if knothing else I can see how much my traffic
drops! to see if it was really worth it.

Shouldn't you already know this even before turning it off?

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