To address kdobson99 question -“I can't get any traffic to the ad to even generate historical data.”
Fair point – or so it seems. But if that were the case, then anytime new ads were added to our system, they’d get lost in the shuffle. And that outcome wouldn’t work for any of us ;-)
The important thing to remember is that these days, ad quality is a crucial factor in how an ad is ranked. Not just bid amount. And it’s true: ad quality is based on expected performance and historical performance.
But in the absence of historical performance – i.e., with NEW ads, we use expected performance. And expected performance is all about relevance factors, which we use to assess the likelihood that your new ad will be clicked. To maximize the likelihood that your new ad will be clicked, make your ads as relevant to your keywords as possible.
This page (http://help.yahoo.com/help/l/us/yahoo/ysm/sps/start/overview_qualityindex.html) shows an example of a less relevant and more relevant ad, and it also offers some suggestions for making your ads as relevant as possible.
As impressions and clicks accumulate, your historical performance (click-through rate normalized for position) becomes a stronger factor in determining your ad quality.
If you have a more specific question about your ads, please contact me directly to address offline.