Feb 5th, Yahoo introduces a new Algo. As I told many here on this board, be carefull what you wish for. Well, you got it, here comes Panama.
Expect your clicks to decrease about 15-20%. Expect your average cost per click to rise about 15-20%. Expect your spending to remain the same. In other words, you are now getting less traffic by spending more.
Congrats Yahoo, you will continue to bleed us dry by giving us some terrible converting partners, and now we get to pay more for them. Looking forward to it.