This is why I can't seem to get a handle on the rising cost in yahoo. When we moved over to the new format I am having a very hard time tiring to figure out why the spend is going up even though nothing has been changed as far as amount per click I continue to cut the campaigns off in the evening as before and still it keeps rising.
I am doing everything pretty much the same as before the change over but still the cost rising.
I opted out of the content and advanced search but this did nothing to reduce the spend.
The time ratio to actual balance is not even close as last night I turned the add off with 125.00 in the account. This morning I was activating it and it was 0.
When I participated in the demo on the internet with yahoo I asked 2-3 times what was the time difference in what we are seeing on our account to the actual real time and never got an answer.
Has anyone else been seeing a rising cost in the same campaign since the switch to the new platform.
