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Forum Library : Charter : Moderators: werty Yahoo Search Marketing Pay Per Click Advertising Forum
Panama vs Google What is most likely ratio ffctas msg:3230220 3:16 pm on Jan 24, 2007 (gmt 0) Soon, with similar ad placement algorithms, what should one expect cost per campaign as a ratio of Yahoo to Google. I am assuming equal competition and equal ad quality on each network. For example, should you expect Google 80% and Yahoo 20%. What are others thoughts!
ScottG13 msg:3237431 6:32 pm on Jan 30, 2007 (gmt 0)
I expect my Yahoo spend to be 10% to 20% of my Google spend and MSN spend to be 50% of my Yahoo spend.
Tends to work out over dozens of product areas.
UnitedRigo msg:3242154 4:20 am on Feb 4, 2007 (gmt 0)
25% Yahoo 6% MSN