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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Panama vs Google
What is most likely ratio
ffctas




msg:3230220
 3:16 pm on Jan 24, 2007 (gmt 0)

Soon, with similar ad placement algorithms, what should one expect cost per campaign as a ratio of Yahoo to Google. I am assuming equal competition and equal ad quality on each network.
For example, should you expect Google 80% and Yahoo 20%. What are others thoughts!

 

ScottG13




msg:3237431
 6:32 pm on Jan 30, 2007 (gmt 0)

I expect my Yahoo spend to be 10% to 20% of my Google spend and MSN spend to be 50% of my Yahoo spend.

Tends to work out over dozens of product areas.

UnitedRigo




msg:3242154
 4:20 am on Feb 4, 2007 (gmt 0)

I spend:

68% Google
25% Yahoo
6% MSN

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