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Yahoo Search Marketing Pay Per Click Advertising Forum

Likes & dislikes of the new Yahoo

5+ Year Member

Msg#: 3221838 posted 5:00 am on Jan 17, 2007 (gmt 0)

I left Overture years ago for Google but Yahoo recently upgraded my account so I thought I would see what has changed. While I like that they have copied some of the basic AdWords concepts like campaigns and adgroups and I hear they have improved the review times I was a little disapointed to not see any revolutionary new features, fixing of old problems or revision of seemingly outdated policys.

For example, I can't beleive I still can't do something as simple as limit an ad to yahoo.com or at least be able to exclude specific search partners. I suspect many of my ads would make money on Yahoo alone but factor in alot of questionable traffic from one or more search partner sites and its a different story. This seems like it could be a problem for almost every advertiser.

Also I can't beleive they still do not allow affiliates to send direct to sites they do not own unless it is co-branded with your company name. I mean if a site has an affiliate program and allows its affiliates to use PPC ads, I don't understand why Yahoo continues to care who owns the site or who is putting up the ads.

So I guess the upgrade contains some improvements although for me the things that were the most important seem to have been ignored. What did you like or dislike about the upgrade?

[edited by: Kobayashi at 5:01 am (utc) on Jan. 17, 2007]



5+ Year Member

Msg#: 3221838 posted 9:36 pm on Jan 19, 2007 (gmt 0)

I dislike the fact my old overture conversion code stopped working.

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