I left Overture years ago for Google but Yahoo recently upgraded my account so I thought I would see what has changed. While I like that they have copied some of the basic AdWords concepts like campaigns and adgroups and I hear they have improved the review times I was a little disapointed to not see any revolutionary new features, fixing of old problems or revision of seemingly outdated policys.
For example, I can't beleive I still can't do something as simple as limit an ad to yahoo.com or at least be able to exclude specific search partners. I suspect many of my ads would make money on Yahoo alone but factor in alot of questionable traffic from one or more search partner sites and its a different story. This seems like it could be a problem for almost every advertiser.
Also I can't beleive they still do not allow affiliates to send direct to sites they do not own unless it is co-branded with your company name. I mean if a site has an affiliate program and allows its affiliates to use PPC ads, I don't understand why Yahoo continues to care who owns the site or who is putting up the ads.
So I guess the upgrade contains some improvements although for me the things that were the most important seem to have been ignored. What did you like or dislike about the upgrade?
[edited by: Kobayashi at 5:01 am (utc) on Jan. 17, 2007]