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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo UK Minimum Bid From 5p
Starts 19th January

 10:31 am on Jan 11, 2007 (gmt 0)

I have just received an email from Yahoo UK. From 19th January the minimum bid for some terms will be 5p. For certain keywords the minimum bid will remain at 10p.

So I was sort of right here:



Tropical Island

 10:32 am on Jan 11, 2007 (gmt 0)

System: The following message was spliced on to this thread from: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3215789.htm [webmasterworld.com] by engine - 11:45 am on Jan. 11, 2007 (utc 0)

I just received notification that effective Jan. 19 that some UK bid terms will have a minimum bid of 0.05.

According to the notice some terms will have a minimum bid of 0.05 while others will remain at 0.10.


 1:56 pm on Jan 11, 2007 (gmt 0)

I have heard that there will be 150k terms that will remain at a minimum bid of 10p, like finance terms.

Tropical Island

 9:40 pm on Jan 11, 2007 (gmt 0)

Also received notice that NL will change to a range of Euros 0.05 to 0.15, also on Jan. 19.

I couldn't reduce my CPC on NL even if I wanted to.

The volumes are so low I can't make the minimum of Euros 25 now.


 12:35 pm on Jan 12, 2007 (gmt 0)

got the same email for France.


 2:45 pm on Jan 16, 2007 (gmt 0)

I wonder if this will happen in the US Market as well.

With the rising cost in Google, this would be a good way for Yahoo to lure some advertising budgets away from google and into their pockets.


 3:38 pm on Jan 16, 2007 (gmt 0)

Does anybody know if this applies for other countries? Germany, Austria, Sweden, etc?
Is there a link where we can read the full info?


 11:19 pm on Jan 16, 2007 (gmt 0)

Germany, Austria, Switzerland: "Some" Bids from 5 Cent. Other remains from 15 Cent minimum.
Austria and Switzerland: Monthly min. turnover only 10 Euro.
Begin: 20. january


 7:30 am on Jan 17, 2007 (gmt 0)

About time Uk bids went down to 5p. As an affiliate, I have found my Yahoo Uk account to expensive to use and have only used my US account. At 10p the minimum bid in the Uk has been (at current exchange rates) almost double the minimum bid of 10c on the US account so Yahoo Uk have lost out on any spending from me so far.


 8:27 am on Jan 17, 2007 (gmt 0)

Than what to say about Europe, where 15 euro cents was very much ... almost 20 US cents ..


 8:12 am on Jan 19, 2007 (gmt 0)

Has anyone seen a 5c (5p) min bids yet? I searched, but wasn't able to find any...


 9:08 am on Jan 19, 2007 (gmt 0)

I have over 1000 keywords and can not find even one keyword with min bid 0.05.
I just tried to create a new campaign with dummy keywords like fdsafdsafdsafdsafdsa.
Even these keywords have min bid 0.15.
Maybe the traffic for fdsafdsafdsafdsafdsa is too high :)


 9:21 am on Jan 19, 2007 (gmt 0)

I am curious what their reps are going to say... It seems today I will not be able to contact mine...
Yahoo is doing its best to ruin a good thing maybe...


 9:44 am on Jan 19, 2007 (gmt 0)

I spoke to the UK customer service.
They didn't have answers.


 10:56 am on Jan 19, 2007 (gmt 0)

Very nice....
Of course, Yahoo wouldn't be yahoo if an announced feature would work smooth and in time...


 11:45 am on Jan 19, 2007 (gmt 0)

Check your current ave CPC, if you have a lot of unique terms then you may see that you are getting 5p clicks, but the system has not caught up yet.

We have definitely had 5p clicks without needing to change bids, so it looks as though much less work is required than we though to see immediate benefit.


 11:47 am on Jan 19, 2007 (gmt 0)

So rather than doing away with the minimum bid entirely, like Google (sort of) did, they instead follow Miva and give selected keywords a lower minimum bid. Yahoo must really have hit rock bottom if they think copying Miva's idea is the best way to go.

Is there a support group for has-been search engines? If there were, it might look something like this:

Yahoo: Hello, my name's Yahoo and I'm a has-been search engine.
Altavista: Welcome!


 12:38 pm on Jan 19, 2007 (gmt 0)

Hey, even more interesting: for yesterday, I can see some keywords where effective CPC is below 0,15 eurocents ...

Tropical Island

 1:48 pm on Jan 19, 2007 (gmt 0)

According to an e-mail I just received from Yahoo UK the CPC will show in a new column to the right of the keyword.

I just checked all of mine and not one is indicated at .05.


 10:05 am on Jan 20, 2007 (gmt 0)

It's working now.
min bid is now 0.05.

Tropical Island

 12:18 pm on Jan 20, 2007 (gmt 0)

Now showing on mine.


 9:00 am on Jan 22, 2007 (gmt 0)

Yes I can now see lots of minium bids for 5p. I expected it to take a day or two for YSM to implement this.

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