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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Bid on CEO's name links to an inflammatory review.
powerfulponder




msg:3194910
 7:12 pm on Dec 20, 2006 (gmt 0)

My client found his name as a sponsored link which lands on a slanderous article. I called Yahoo, they compared this to all the people bidding on britney spears, and stated that it's not against their TOS. Their suggestion was to pursue arbitration. I researched the offending site, arbitration isn't going to happen with this guy.

Are we helpless?

 

aeiouy




msg:3199151
 12:32 am on Dec 25, 2006 (gmt 0)

You are likely to have better luck going after the site holder directly. What you are talking about is not a violation of their TOS. So unless you can get the guy to actually stop publishing the material, there is probably not much you will be able to do.

Dabu The Dragon




msg:3199163
 1:10 am on Dec 25, 2006 (gmt 0)

I had something similar happen to my clients name. Trademarking is something that I suggest if possible.

ScottG13




msg:3202178
 9:23 pm on Dec 28, 2006 (gmt 0)

It would actually be libelous. Not slander. And if it is TRUE libel, simply sue them.

Kings on steeds




msg:3207824
 11:42 am on Jan 4, 2007 (gmt 0)

Trademarking is something that I suggest if possible.

Trademarking a name, Good Luck! unless your Robbie™!

And if it is TRUE libel

can you have TRUE lible? lol, nice chiose of words!

my two cents, there is nothing you can do!

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