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Yahoo Search Marketing Pay Per Click Advertising Forum

    
How to Insert Dynamic Keywords
vanderbolt




msg:3192057
 3:49 pm on Dec 18, 2006 (gmt 0)

How do you set up titles with dynamic kws. I tried "{KEYWORD:} Sale" but was refused.

 

YahooSarah




msg:3194015
 1:36 am on Dec 20, 2006 (gmt 0)

Hi Vanderbolt,

Here's a long (but hopefully helpful) explanation to help you create an ad with an inserted keyword:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2.Identify a campaign and click its link. The Campaign Details page opens.

3. Identify an ad group and click its link. The Ad Group Details page opens.

4.Click the Create New Ad link. The Create Your Ad page opens.

5. Decide whether to insert the keyword into the title or the description of the ad.

6. Enter the title and description of your ad. At the point in your title or description where you would like to insert the keyword, click the Insert Keyword link below the text field. {KEYWORD: DEFAULT_TEXT} will be inserted into your title or description, and you may then replace DEFAULT_TEXT with the keyword of your choice.

7. Enter the URL and ad name for the ad.

8. Click Save Changes.

9. In the Ad Group Details page, find the related keywords in the keywords tab.

10. Click the keyword link. The Keyword Details page opens.

11. Click the edit link in the Alternate Text field at the top of the page. The Enter Alternate Text dialog box opens.

12. Enter the alternate text to display.

13. Click Submit.

YahooSarah

Mbwto




msg:3194715
 4:36 pm on Dec 20, 2006 (gmt 0)

Thank you Sarah,

It was really helpful.

[edited by: Mbwto at 4:37 pm (utc) on Dec. 20, 2006]

LeoXIV




msg:3194740
 4:55 pm on Dec 20, 2006 (gmt 0)

thats a good addition, does the review process still take 4 days?

YahooSarah




msg:3194896
 7:02 pm on Dec 20, 2006 (gmt 0)

Hi Leo,

Most ads go online shortly after submission, usually within minutes. However, ads that contain any sensitive content (e.g., ads relating to online gambling, pharmacies or adult content), require additional time for review and processing.

YahooSarah

LeoXIV




msg:3194911
 7:15 pm on Dec 20, 2006 (gmt 0)

cool, thanks YahooSarah. that had been a lil bit 'burdening' for me in the past.

eWhisper




msg:3195072
 8:53 pm on Dec 20, 2006 (gmt 0)

YahooSarah - thanks for that help through the interface.

In the bulk upload spreadsheets, what's the proper formatting for keyword alt text?

davewray




msg:3195435
 4:16 am on Dec 21, 2006 (gmt 0)

Campaigns Tab? Summary sub tab? I'm just not seeing this anywhere. Is this on the new interface that only select few have access to? And if it is, when is this new interface going to become available for all? Thanks.

Dave.

abacuss




msg:3196980
 9:13 am on Dec 22, 2006 (gmt 0)

Hi YahooSarah - Good post to help out.

YahooSarah




msg:3202284
 11:18 pm on Dec 28, 2006 (gmt 0)

Hey there,

A couple follow up items.

Davewray- Yes, the explanation posted above is for the new platform. If you are a current advertiser, you can request to be upgraded here:
[advision.webevents.yahoo.com...] We will try to accommodate your request.

If you arenít a current advertiser, you can start a new account here: [signup.marketingsolutions.yahoo.com...]

eWhisper- In regards to your question: In the bulk upload spreadsheets, what's the proper formatting for keyword alt text?

Similar to the online ad submission/edit process, advertisers should use {KEYWORD: DEFAULT_TEXT} in the title/description where they want their keyword to appear. Specifically to the bulk upload tool, advertisers should then fill in a column specified for alternative text. This column must be filled out for each row in the spreadsheet with the component type specified as keyword.

Hope that helps.

YahooSarah

Michael Anthony




msg:3205857
 4:00 pm on Jan 2, 2007 (gmt 0)

Is this new platform available outside the USA yet? If not, when will it be rolled out in the UK?

emoshe




msg:3211290
 3:50 pm on Jan 7, 2007 (gmt 0)

Is it possible to use the {KEYWORD} tag also in the Destination URL? Google allows it, but when I tried it in Panama, it simply passed the {KEYWORD} tag as is.

Thanks in advance..!

volk23




msg:3219126
 7:06 pm on Jan 14, 2007 (gmt 0)

no, it dont pass the {keyword} with url, trying to find another solution myself..

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