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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo! Offers Panama Ad System To New Customers

 12:56 pm on Dec 12, 2006 (gmt 0)

Yahoo! said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited upgrade.

The search marketing software system, known by its code name 'Panama', has been available since October to existing Yahoo! customers, and this week is being made available to new advertisers who sign up for a Yahoo! advertising account.

Yahoo! Offers Panama Ad System To New Customers [pcpro.co.uk]



 1:52 pm on Dec 12, 2006 (gmt 0)

Any word on UK timeframe?


 8:39 am on Dec 13, 2006 (gmt 0)

how about Germany and other countries?


 6:09 pm on Dec 13, 2006 (gmt 0)

This is for new accounts in USA & Canada only, with Europe coming in the new year.

If you are an existing advertiser, apply to have your account upgraded.


 3:16 pm on Dec 14, 2006 (gmt 0)

We went for the early upgrade. Thought we had our account all ready to go and when the upgrade was implemented it created a disorganized mess. Now we have some work to do straightening out our entire account. We may just turn it off for now.


 8:59 pm on Dec 14, 2006 (gmt 0)

Yeah, we requested the early upgrade, thinking it was going to help things. We were also using Yahoo's Search Optimizer tracking/analytics program, which got rolled into Panama's interface. Let me say it has been nothing but a headache. We were forced to turn it off completely because the account transfer messed up things so bad. We then had to delete all keywords, & are now trying to do a mass-upload, which doesn't & hasn't worked. When you call the customer support number the staff all seems to have very limited training w/ the new interface & seem to know less than I do. Word to the wise, hold off switching over to the Panama system as long as you can until they either force you to or until they work out all the bugs & get their support up-to-speed.


 7:29 am on Dec 22, 2006 (gmt 0)

Buscamos - good advice - it is a complete mare and so comples and really all they had to do was copy adwords!

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