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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Panama Ad Length on Yahoo
Panama Ad Length
seosteve




msg:3184241
 12:57 pm on Dec 10, 2006 (gmt 0)

When you create ads in panama you create both a 70 character and 190 character ad. I have noticed when my ad is one of the top three on Yahoo it always displayed my 70 character ad. My competitors ads are all longer, but not a full 190. They appear to be about 120 characters. My assumption is they are not on panama and are using some grandfathered in descriptions. Will this change in January, when everyone migrates? Or is there something I can do to get longer ads to display?

 

awardmasters




msg:3184705
 3:44 am on Dec 11, 2006 (gmt 0)

Don't use a period. Make your sentence breaks with something like a dash. When Yahoo sees a period it truncates the remainder.

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