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Yahoo Search Marketing Pay Per Click Advertising Forum

Domain Match
anyone else suffering?
handsome rob

 6:07 pm on Dec 8, 2006 (gmt 0)

I was told many times in the past by my illustrious YSM support reps that yahoo does not engage in or condone domain parking services. Obviously a fallacy.

I have been getting so much JUNK traffic from parking pages, typosquatters and the like that I called YSM for a click activity investigation. Some of these keywords are being billed at upwards of $4/click.

We opted out of the content network many moons ago, which, on adwords, would keep our ads off parking pages (via sedo). The latest mouthful I've received is that we are part of yahoo's Domain Match program, which we are not allowed to opt out of. How convenient.

When I brought up the fact that NONE of this traffic converts for us and we don't trust the means by which these parking page owners drive traffic(don't want my company's name associated with adware or other black hat tactics), I was told that it's my responsibility to furnish them with detailed log traffic reports showing that the traffic is not valuable. Then they'll take it under advisement. No assurance that if they pull one account, the owner won't simply buy a new domain tomorrow.

I don't recall ever signing up or even reading about this dandy little feature, and had a heck of a time even finding mention of it on YSM's pages. Anyone else suffering with this? I'm migrating all of my advertising to other outlets until enough people complain to get this deceptive "service" removed.



 5:05 am on Dec 17, 2006 (gmt 0)

I cut my spend on Yahoo by 50% for this very reason.

[edited by: UnitedRigo at 5:05 am (utc) on Dec. 17, 2006]


 7:38 am on Dec 17, 2006 (gmt 0)

as said before, 'excluded sites' feature is needed.
It would be great if the system let us define a list of excluded sites, that will not show my ads. preferably with wildcards.
- *top*.*
- *best*.*
- *search*.*
- *results*.*
- *park*.*

and so on.

handsome rob

 3:58 pm on Dec 18, 2006 (gmt 0)

sign me up for a *.* exclusion.

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