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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Negative Keywords
Can't find a place to put them
vphoner




msg:3173625
 3:51 pm on Nov 30, 2006 (gmt 0)

In the new system, they allow you to add negative keywords when you first create an adgroup, but after that, I can't find a place to add/edit negative keywords.....anyone?

 

vphoner




msg:3176854
 6:04 pm on Dec 3, 2006 (gmt 0)

Anyone know how to add negative keywords to existing adgroups or campaigns? Where are the negative keyword options?

PPC_Summit




msg:3176914
 7:05 pm on Dec 3, 2006 (gmt 0)

Hi VPhoner,

You can edit your negative keywords in your account at the campaign level and the adgroup level, maximum of 50 each.

To edit either of them you click on the Campaign Settings or Adgoup Settings buttons, and then click on "Tactic Settings". It should show your excluded keywords and you can add to them there also.

Cheers, Mary

vphoner




msg:3177078
 10:57 pm on Dec 3, 2006 (gmt 0)

Thanks Mary,
Its in tiny text in the tactical area. Not easy to find. I searched for two days. I think this is an area Yahoo could improve.

By the way does CTR play a role in your ad placement and keyword cost with the new Yahoo system as it does in google?

OvertureRep




msg:3185741
 12:34 am on Dec 12, 2006 (gmt 0)

Hey there,

Thanks for the feedback about negative keywords. I’ll be sure to pass along to our teams. As for your last question, CTR will be one of the factors in determining the ranking of an ad in our new advertising platform. This new ranking model is scheduled to be introduced in Q1 of 2007.

Hope that helps,
YahooSarah

[edited by: werty at 7:19 pm (utc) on Dec. 12, 2006]
[edit reason] Fixed Wording Per User Request [/edit]

vphoner




msg:3186846
 10:50 pm on Dec 12, 2006 (gmt 0)

YahooSara,
So CTR does not currently play a role, but will play a role in rank in the 1st quarter? Ok, suppose you are #1 and cannot move higher. Will CTR then lower your cost as it does at google?

mardomania




msg:3187013
 3:24 am on Dec 13, 2006 (gmt 0)

Yahoo Sarah,

nothing for nothing, but it seems that the "new" way of displaying ads is occuring now. can you confirm this?

for example; I'm in panama (US account)...I'm bidding on keywords to put me in the "top 5"..when i search this keyword on yahoo.com...I'm not even on the 1st page on Yahoo.

this doesn't happen for every ad group...only some. i'd give specific keywords for examples but I don't want to reveal what i'm selling.

i hope this example makes sense.

can you explain this?

YahooSarah




msg:3188953
 9:37 pm on Dec 14, 2006 (gmt 0)

Hi there,
When our new ranking model goes into effect (see my post above for time frame), advertisers will control how much they’ll be charged by entering a bid, which is the maximum price they’ll pay per click. If you make your ads as appealing as possible to searchers, you may be rewarded with a better position and price.

(Mardomania- I’ll work with you offline with you specific request)

YahooSarah

webdudek




msg:3189441
 12:53 pm on Dec 15, 2006 (gmt 0)

YahooSarah,
One more thing for the feedback:
It will be great if I can set more than just 50 words in the negative list. 50 is not enough for my needs.
Thanks!

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