I was just informed that when Panama is implemented the minimum bid will be 10 cents.
What is Yahoo thinking. I've been looking forward to spending lots of money with them once the bidding was ad quality based. However the minimum bid constraint makes spending a lot of money impractical.
I spend well into six figures with Google in a niche market and my average click cost is right around 10 cents. A good majority of my bids are below 10 cents and Google seems to be doing OK on the revenue side. Why not let the market determine the optimum bid.
I beleive Yahoo will be missing lots of revenue. Anyone else agree?