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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Panama Minimum Bid 10 cents
What are they thinking?
ffctas




msg:3172641
 9:11 pm on Nov 29, 2006 (gmt 0)

I was just informed that when Panama is implemented the minimum bid will be 10 cents.

What is Yahoo thinking. I've been looking forward to spending lots of money with them once the bidding was ad quality based. However the minimum bid constraint makes spending a lot of money impractical.

I spend well into six figures with Google in a niche market and my average click cost is right around 10 cents. A good majority of my bids are below 10 cents and Google seems to be doing OK on the revenue side.
Why not let the market determine the optimum bid.

I beleive Yahoo will be missing lots of revenue. Anyone else agree?

 

sem4u




msg:3172670
 9:33 pm on Nov 29, 2006 (gmt 0)

Maybe, but you are lucky. In the UK the minimum bid is 10p.

martinibuster




msg:3172690
 9:41 pm on Nov 29, 2006 (gmt 0)

Unless you're grandfathered in with an old bid, the minimum bid is ten cents and has been that way for a long time. It's not a Panama feature.

Are your competitors on YSM?

ffctas




msg:3172721
 10:02 pm on Nov 29, 2006 (gmt 0)

I am aware that min. bid has been 10 cents. I was figuring with the Panama change they would lose the minimum.

vphoner




msg:3172825
 11:43 pm on Nov 29, 2006 (gmt 0)

Does yahoo use CTR to determine position and price?

mike_ppc




msg:3173368
 12:01 pm on Nov 30, 2006 (gmt 0)

In Europe the minimum is 15 euro cents, that is now approx 20 US cents....

PPC_Summit




msg:3176929
 7:14 pm on Dec 3, 2006 (gmt 0)

Yahoo will be using CTR to determine position and price but that won't happen until everyone is transitioned over to the new system, sometime in the first quarter of 2007.

Cheers, Mary

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