Does anyone know if the new Yahoo Advertising Platform allows advertisers to control traffic sources for sponsored search? For example, with Adwords I can specify that my ads display only "When users search for my keywords on Google." If Yahoo has something similar in the new platform, I'll be more inclined to upgrade sooner than later. I didn't see such settings in the preview, but I might have missed something.
Thanks Murfman. That's really too bad. In my opinion, that is the biggest short coming of the Yahoo advertising platform. When I look at the referrers and page views from my Yahoo campaigns, I find that people that come from a yahoo.com URL view far more pages that people that come from their partners. So may of the partner clicks result in 1 page view which looks suspect. I would be willing to spend significantly more money on that channel if I was given more control.