I've just read up about this, can anyone confirm/deny?
Yahoo preferential ad placement is awarded if a search query matches exactly with a keyword in a Yahoo campaign (ie standard match). This will change when Yahoo implements their new Quality Index. [searchenginewatch.com...]
Yes, standard matched terms will be ahead of terms that are advance matched. So if you have the term "widgets" set to advance match and I have the term "red widgets" in standard match, my listing will be ahead of yours if someone does a search on "red widgets". However, if some just searchs on "widgets" my listing will not appear and yours will.
>This will change when Yahoo implements their new Quality Index.
What's the betting that it's not just the quality index they use but the bid price like Google.
In essence bid price will prevail and like with Adwords you will see high priced advanced/broad matches dominating listings.
This is a real shame as there will be no bargains any more as the big boys who bid advanced match on single terms will push the targeted ads. out. The Quality index may have some effect but if its anything like Adwords then you can bet bid price is much more important.
What happened to Overture's stringent listing guidelines? Out of the window for profit!
There have already been some changes on this front. I'm already seeing my own listings appear via advanced match for terms I've been rejected for.