Given how poorly they've implemented changes before and how poorly the interface works, it'll be exciting to see how they grade quality later... probably much later...
Stock price drops this year have cost them $22B and analysts blame it partly on the interface - at least they say the new interface is the answer to the drop in revenues... you'd think Y would make this their #1 priority... in 2005...
After announcing a 38 percent drop in Yahoo's third quarter profit and dimming the revenue outlook for the crucial holiday shopping season, Yahoo Chairman Terry Semel acknowledged the company's recent difficulties in a Tuesday conference call and vowed to fix them with a "back to basics" approach.
The promise helped lift Yahoo's sagging stock price, which increased by more than 3 percent in extended trading.
Semel punctuated his pledge by announcing Yahoo had finally started to roll out much-anticipated improvements to its system for selling and distributing ads tied to search terms and other topics displayed on Web pages.
The improved ad platform, which Yahoo abruptly delayed three months ago, is considered the key to the company's comeback efforts. The changes aren't expected to begin boosting Yahoo's profits until next year.
Wall Street has been frustrated with Yahoo for most of this year, largely because the company hasn't been targeting online ads as effectively as Google Inc., the Internet search leader that runs the Web's largest marketing network.
Yahoo's improved ad platform, code-named "Panama," is designed to close the gap with Google.
[edited by: RhinoFish at 12:54 pm (utc) on Oct. 18, 2006]