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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Yahoo Errors Again
This time in the reports themselves
paladin




msg:3124416
 5:57 pm on Oct 17, 2006 (gmt 0)

As if the problem last week was not enough (previous post at [webmasterworld.com...] ) I am now getting different and weird numbers from their reporting.

Running a category summary report we get 2 strange things:
1. We have a category name showing up as *Unavailable* in the report yet we cannot get any detail on it. It says we are spending money there, but cannot get any details.

2. We have 2 categories that have been offline for quite a while now, yet all of a sudden they now show clicks and cost.

I've already email Yahoo support about these. Anyone else seeing something similar?

 

bbamber




msg:3125614
 2:03 pm on Oct 18, 2006 (gmt 0)

I've had a similar issue. I had an offline account that has been getting charged. I deleted it yesterday, and am still being charged $68 a day for "new term" and "null term" which are obviously not my keywords. I too have a call into Yahoo.

awardmasters




msg:3126172
 8:47 pm on Oct 18, 2006 (gmt 0)

Generally, "Unavailable", "Null Term", and "New Term" relate to new keywords. Sometimes new keywords do not get in the proper category for the first few days.

StupidScript




msg:3127328
 6:37 pm on Oct 19, 2006 (gmt 0)

Generally, "Unavailable", "Null Term", and "New Term" relate to new keywords. Sometimes new keywords do not get in the proper category for the first few days.

Well ... that's what they tell you on the phone, however entire campaigns are sometimes assigned to "New Term", and even very long-term campaigns often see that little gremlin crop up.

Frankly, the excuse that it is a "new term" that hasn't gotten it's place in the reports figured out is awfully weak. If they can calculate impressions on a term, detect a click on a term, get the price of that click and get the advertiser and their campaign, then telling us that the term itself is unavailable simply smells rotten.

More crappy programming from Yahoo. Is anyone here looking forward to the "new and improved" YSM? Not me.

[edited by: StupidScript at 6:38 pm (utc) on Oct. 19, 2006]

Tropical Island




msg:3127562
 9:23 pm on Oct 19, 2006 (gmt 0)

More crappy programming from Yahoo. Is anyone here looking forward to the "new and improved" YSM? Not me.

After being with them for 6 years I honestly do not believe they have the engineers, programmers or managers to run a sophisticated PPC platform.

They can't even manage a relatively simple one with no big variables.

ozcrew




msg:3127929
 3:45 am on Oct 20, 2006 (gmt 0)

hi all..

I am afraid that I have to agree.

I too have run campaigns on Yahoo for the last 5-6 years and the amount of technical issues they have suffered from, even compared to 2nd tier ppc platforms in the UK is quite simply astounding, let alone compared to adwords which I have found to be incredibly reliable compared to Yahoo.

From my experience the data being assigned to unavailable or new terms in the category reports has been an issue that Overyoo just cannot fix - I have seen this several times over the last two years. I have recieved corresspondence from Yahoo in regard to this problem and they admitted to me that it was something that they are aware of and have been trying to fix! How long does it take to fix..clearly...a loooooong time!

This is apart from the slow bid updates on their own network and to third parties, the fact that I have to very often, log out of my account and log back in to see if the changes that I have made have been registered in the system, at times, incredibly slow editorial process and what appears to be somewhat randomly based editorial decisions!

Well I really hope that Panwords ( couldn't help it :) )is a system that Yahoo will be proud to represent themselves with.

From what I have seen of it and what Yahoo have said about it...there is alot that Yahoo have done towards having a stable, flexible ppc system.....bring it on...can't get any worse....can it?

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