Msg#: 3106260 posted 11:05 pm on Oct 11, 2006 (gmt 0)
The definition for Advanced match is here: (need to log in to see page) https://secure.overture.com/help/mtoDef.do
The Advanced match type drives additional targeted leads to your business from our high-quality partner network of sites. It helps you grow your business while saving you time and effort by displaying your listings for a broader range of searches relevant to your keywords, titles and descriptions and/or web content. And because you have the ability to track and refine your results specifically for this match type, you'll have the information necessary to keep your ROI on track.