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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo Reports Slowing Ad Sales

 10:38 pm on Sep 20, 2006 (gmt 0)

Yahoo Inc. warned Tuesday that slowing ad growth will depress its third-quarter results, marking the Internet company's latest letdown.

Investors took out their frustration on the company's stock price, which plunged by more than 11 percent to deepen a yearlong slump.

Two of Yahoo's top executives, Chairman Terry Semel and Chief Financial Officer Susan Decker, delivered the bad news during a joint appearance at a New York investment conference that was streamed over the Internet.

Yahoo reports slowing ad sales [seattlepi.nwsource.com]

Additional discussion at WebmasterWorld [webmasterworld.com...]



 2:32 am on Sep 21, 2006 (gmt 0)

Perhaps now, they will realise, if they open up their adds to international publishers, then they will get their adds shown on many mroe sites, and make more.

Its their own fault. I'm in austalia, got sites that combined get 4 million page views from the US alone per month, yes I don;t qualify for a YPN account.

Should be no problem at all for Yahoo to prevent their adds showing if the visitor is outside the US.

Its their own fault, for being so slow.


 4:33 am on Sep 21, 2006 (gmt 0)

Well said, Nippi.


 6:58 am on Sep 21, 2006 (gmt 0)

They should just copy whatever Google does as far as interface and access is concerned and do the same - except leave their underlying algorithms unchanged. Maybe their new release will do that...


 7:40 am on Sep 21, 2006 (gmt 0)

I don't have any sympathy for Yahoo!

1. Their DTC has been more or less the same since launch, when it was GoTo!

2. There are a large number of dubious search partners that don't get kicked off the program.

3. YPN is US only, they are so far behind AdSense.

I could go on and on...

I just hope that things will improve with the introduction of the new Panama interface.


 8:47 am on Sep 21, 2006 (gmt 0)

they must make the sign up process easier.
i have tried 3 times so far and i never completed it due to number of questions arising.
i guess i am simply too dumb.
thus, they should make their system more usable for idiots like me.


 9:52 am on Sep 21, 2006 (gmt 0)

if they read the discussions in this forum or took an interest, they would have realised this was going to happen a long time ago.


 10:10 am on Sep 21, 2006 (gmt 0)

There is a need for regime change at Yahoo search, both at the organic search side as well as on the PPC side. Current group of people who are in charge of search engine side of the business have already lost the crucial initial battles with google. With MSN expected to do well after the launch of Vista, Yahoo is destined to become the next Lycos as far as online advertising is concerned.


 11:48 am on Sep 21, 2006 (gmt 0)

YPN should definitely open it up to the international pubishers and advertisers. This should help very much.

I hope Yahoo representatives can read this.


 11:58 am on Sep 21, 2006 (gmt 0)

It's the interface that does it. I know how to use the darn thing and I hate to because it is so slow. I very rarely add new ads simply because I don't want the hassle of having to maintain them in their system.


 1:04 pm on Sep 21, 2006 (gmt 0)

I just replied to an e-mail form Yahoo! asking why I took their ads off of almost all my pages...I replied that they need to get them:

looking better (titles run together OR cut off)
need much better targeting
need to show ads instead of blank spots on valuable, high-traffic pages
etc... they DO need s lot of help before that goes anywhere.


 2:02 pm on Sep 21, 2006 (gmt 0)

Come on people, YPN going international has nothing to do with this announcement. Yahoo! gets tha majority of their revenue from their content pages, not their search. Unlike Google, alot of Yahoo's traffic is on pages like finance.yahoo.com . Even for Google the $$ they make from publishers is small compared to their own search results. For Yahoo their content is 1st, their own results 2nd and YPN is maybe 3rd on their list. Them going international is probably the least of their concerns at this point.

Don't you think that if there was a bunch of money waiting for them if they went international they would do it? Of course they would. Think logically people.


 3:46 pm on Sep 21, 2006 (gmt 0)

It's not like ad prices are going down right now for banners & things like that. Yahoo! must not be delivering the right audience, the right targeting options or the right ROI for whatever products they do offer. We spend a ton on media for a variety of clients but next to nothing on Yahoo! Advertising.com & behavioural networks, regional and newspaper sites, specialty sites, AdWords & other media verticals get lots of the cash. Maybe when big brands start spending more on branding, Yahoo! will start to rake in the cash unless they are just to general and mediocre to attract the ad dollars. The search platform definitely needs a ton of work as well.


 5:04 pm on Sep 21, 2006 (gmt 0)

I'd say that lost revenue is due to the brutal conversion rates most advertisers experience with Yahoo. Some one else mentioned the bogus search "partners" and that also plays a large role in poor conversions, painful to use interface, constant screwups with changes to listings, etc, etc, etc...

I agree they need to change things up for both search and PPC. If the ROI isn't there customers will leave. I'm trying one last thing with my clients Yahoo PPC accounts and if this doesn't increase conversions, we're out and spending the money somewhere else. (apparently I'm not alone here.)

Oh and the class action suit probably didn't help earnings.


 5:47 pm on Sep 21, 2006 (gmt 0)

the problam right now with their system.. is as we all know their partners.. they many times blind users into clicking to things they didn't search for..they also use spyware and crap like that.. so the clicks are just crap.

yahoo..US gets tons of Indian traffic.. which is good .. if i ran a biz in india.. but i don't and most of us don't.

yahoo .. needs to clean house .. clean bad partners.. use the convertion data they have to clean partners that produce crap traffic.. send only Geo targeted traffic to buyers.. and so on

if they got tons of India traffic.. they should build a processor that collects $ in India and make that traffic into gold.. but right now that traffic is a Bandwidth sucking crap clicks

thats my 2c


 8:00 pm on Sep 21, 2006 (gmt 0)

They need to stop buying other companies and invest in their own services more. Just snagging up companies for billions doesn't necessarily fill holes.


 5:26 am on Sep 22, 2006 (gmt 0)

3. YPN is US only, they are so far behind AdSense.

> > > > > > > > > > > > > > >

yahoo sites in other languages are not that interesting....

PS:do they have them?


 7:24 pm on Sep 22, 2006 (gmt 0)


I advertise strictly with YSM because it's way cheaper and there's much less competition. I can also control my bids much better. I get much more bang for my buck than with Google adwords.

But then again... I advertise on very expensive terms.

On Yahoo! Search Marketing, I spend about 90 cents per click, and am usually on the front page of the search results. With Google Adwords, I have to spend about $4 per click to get on the front page.


 6:24 pm on Sep 23, 2006 (gmt 0)

But then again... I advertise on very expensive terms.

$0.90 is not consider expensive terms in my opinion. If you were at the $5-$10 range you will experience a different results.


 8:22 am on Oct 3, 2006 (gmt 0)

...but do those Yahoo front page clicks CONVERT?

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