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Yahoo Search Marketing Pay Per Click Advertising Forum

When will the new Yahoo interface be launched?
It will be one of the happiest days of my life

 9:16 pm on Sep 8, 2006 (gmt 0)

Every second I spend on the current Yahoo Overture interface is such a pain. It looks like the system was designed to see how user-unfriendly it is possible to build a PPC interface.

When will the new one I hear so much about be up and running?


[edited by: 1Lit at 9:17 pm (utc) on Sep. 8, 2006]



 12:59 pm on Sep 9, 2006 (gmt 0)

Be careful of what you wish for.


 5:04 pm on Sep 9, 2006 (gmt 0)

Yahoo calls it project "panama" - search for "yahoo panama" to get latest news stories.

A few months ago, it was announced that testing was going as expected and the rollout was delayed until after Q4 2006. Here's that story:


 5:05 pm on Sep 9, 2006 (gmt 0)

little more info...

Lady Seraphim

 2:42 pm on Sep 10, 2006 (gmt 0)

Looks like Panama is kicking in already. If you look at the Overture bid tool, some of the bids are now not in order of bid price....

Some of the bid prices look a bit odd and it's nice to see that Ebay get nice discounts on completely rubbish keywords :o/


 5:03 am on Sep 11, 2006 (gmt 0)

Lady S,

I believe the non-linear bids is a result of different match types, not Panama.


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