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Yahoo Search Marketing Pay Per Click Advertising Forum
|Broad matching vs Exact matching?|
| 4:16 pm on Aug 3, 2006 (gmt 0)|
Here's what I'm trying to do, and I have yet to figure out how with Y!
I want to advertise on:
** widget **
For example, I want my ads on:
widgets around the world
how does a widget work
But not on the search when people simply type in:
I submitted a huge list of keywords to Y! only to have them be denied for overlapping with "widget"
| 12:32 am on Aug 10, 2006 (gmt 0)|
| 3:31 am on Aug 10, 2006 (gmt 0)|
Turn off broad match and list all your long tail search terms, but do not list just widget.
| 4:23 am on Aug 10, 2006 (gmt 0)|
And be aware that Broad Match needs to be diabled in more than one place...
it seems the YSM admin IS actually "out to get you!"...be aware.
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