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Yahoo Search Marketing Pay Per Click Advertising Forum

Yahoo Panama Delayed
The latest...

 2:35 pm on Jul 28, 2006 (gmt 0)

Our rep is saying Q4 for the Panama 'interface' roll-out, but - very likely - Q1 for the 'pricing model' roll-out. Nothing in their earnings annoucement mentioned the possibility of Q1...

What is your rep saying?



 11:21 pm on Jul 28, 2006 (gmt 0)

Our rep's saying not to worry about it and to party at SES SJ like it's 1999.

Just kidding.


 1:18 am on Jul 29, 2006 (gmt 0)

Based on the API sandbox upgrade being rolled back (to an undetermined time); I'd guess that the date is pretty flexible at present. They have to give us lead time to develop for the new system before they can possibly roll it out.


 9:11 am on Aug 9, 2006 (gmt 0)

I have heard August 2007 for a full UK release...

I can't see a full US release before January 2007.


 9:36 pm on Aug 10, 2006 (gmt 0)

From SES SJ: the panelists said they would start the rollout to agencies and selected partners within a few weeks. It'll be generally available within the USA by the end of the year.

It will support Asian languages (Chinese, Japanese, Korean).

The rollout for other countries will happen over the next six months.


 4:39 pm on Aug 12, 2006 (gmt 0)

At SES, they had a special hour long demo, Q&A, etc. They then allowed those present in that room at that time only, to sign up with your account number for access. They made it sound like I'd have access this week but who knows. I won't hold my breath. IMHO, it's like an early version of Adwords years ago. It's still going to lack a lot of stuff the others have like dayparting, ability to control and block by site, off site software or controls, etc. They "are talking about" that stuff for later releases. It still looks a bit tedious and could be extremely slow if they don't make major improvements to their server infrastructure. I still don't know why they are so far behind in features when they started it the market to begin with.


 6:29 pm on Aug 15, 2006 (gmt 0)

Hey All,

Glad to hear that some of you made it to the lunch panel during SES San Jose last week to hear about our new ad platform.

For those of you who gave us your business card with account number, it means you will be included in the first wave of advertisers who are invited to access the new interface. We're planning to launch the new interface in Q4.

Advertisers will receive more information from us in the coming weeks about the migration plans and their migration schedules. Thanks


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