|Yahoo PPC nightmare - nothing changes in 4 years!|
Lies, damned lies. And no statistics!
Hi! A few years back, I worked for a company which used Yahoo Overture, and it was apalling. The server was slow, returns were poor, and rejection was random. To add to this, sometimes we'd find another account had applied clicks to ours, and we'd used £200 overnight! Refunds were given in due course, but the experience was a nightmare I never wanted to repeat. 4 years on, I thought it couldn't be that bad when my current contract wanted to use it.
That's right - it wasn't that bad - it was worse!
First up, I signed for £60 free credit on this page:
It wasn't applied, and when I wrote in, they said:
To which I replied
|We would like to inform you that this offer is £60 off the fee of the |
Fast Track. As you signed up through the self service option this promotional offer did not apply.
The reply quickly came:
That form CLEARLY states, in the column under "Self Serve", the words:
No Service Fee. £60 Free Credit
Please now honour the agreement. If you are not able to do this, please pass to senior management for comment so I may pass your comments to Trading Standards. Thanks
We would like to inform you that we will add £60 promotional credit to
your account balance before close of business today.
You REALLY have to be sharp with these people - I'm now going to try and get my initial deposit back, I'm already sick of it!
Well I signed up yesterday for the first time and now my campaign is running. So after tearing my hair out coming to grips with the interface I'm beginning to think it might have worth the effort. The ad that was near the bottom of the first page in Google is in third position for less money.
Mind you I could swear I selected all keywords as standard. Funny how some of the more general were showing as advanced:) I'm going to have a keep an eye out for any monkey business.
I fight mercilessly with Yahpoo on a daily, or weekly basis - Their support staff NEVER has a consistent answer to any question you ask or problem you have. One plus of this is that if you dont like the answer, call back and you might get something more satisfactory.
On a regular basis, my higher spend accounts are allowed to spend 3-10 TIMES their daily budget, to compensate, Yahoo will take their ads offline for however many days it takes to make the budget kosher again, sometimes up to 5 or 6. Their reasoning is that as long as they hit your monthly budget, they dont care if your ads are online for only ONE day.
You must watch them VERY carefully. They will turn advanced match on willy-nilly whenever they feel like it. We monitor various accounts on a weekly or daily basis and inevitably have to change this setting each time we look on numerous keywords.
I hope AdCenter soon gets the traffic that Yahoo does - I want to turn the Yahoo ads off all together, they're ROI is not worth the headache.
[edited by: BlizzGirl at 4:13 pm (utc) on July 22, 2006]
I have just quit working with Yahoo! They use the most ridiculous no-content links pages to list our highly paid for sponsored search ads. I can never comprehend how such a supposedly prestigious company can stoop that low.