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Yahoo Panama Release Delayed
Yahoo delays Panama Release Date
ThreeMikes




msg:3013799
 11:38 pm on Jul 18, 2006 (gmt 0)

So, it doesn't seem to have hit the news wires yet, but in the Yahoo earnings call today they announced the official delay of the big Panama rollout, to a 4th quarter rollout with most likely a first quarter '07 hard launch.

I wonder if this is due to technical delays or fear of problems bumping up to the big Christmas ramp-up?

Either way, it looks like the old Yahoo bid management tools have a stay of execution for a little while longer (any thoughts on how they may adapt, or just fade away?).

Mike

 

poster_boy




msg:3014104
 7:09 am on Jul 19, 2006 (gmt 0)

I wonder if this is due to technical delays or fear of problems bumping up to the big Christmas ramp-up?

Inane to schedule such a roll-out (with such skechy implementation detail) for back-to-school, then the Holidays anyhow...

Tropical Island




msg:3014260
 10:45 am on Jul 19, 2006 (gmt 0)

[money.cnn.com...]

NEW YORK (CNNMoney.com) -- It looks like Yahoo! investors won't have any reason to yodel following the company's slightly disappointing second-quarter results and forecast for the third quarter issued Tuesday.

The company also announced during a conference call with analysts that long-awaited improvements to its search technology, which were expected to be rolled out at the end of the summer, will now be delayed until the fourth quarter. The stock nosedived after hours on the news.

Influential market research firm comScore Networks, which tracks online traffic, reported Tuesday that search queries at Yahoo sites in the second quarter were up 13 percent from the first quarter and 21 percent higher than a year ago while Google's search volume increased 15 percent from the first quarter and 55 percent from the same period last year.

comScore also reported that Google maintained its wide lead in search over Google during June. Google finished the month with a 44.7 percent share of the search market, compared to 28.5 percent market share for Yahoo.

"The most interesting thing is that delaying improvements to Yahoo's search adds to the book of evidence that other companies are not able to keep up with Google," Moran said. "Yahoo is saying we're not there yet and all the while Google is gaining share and showing better results."

What really scares me is that the search numbers are way up and that's without the MSN numbers. Makes you wonder where these results are coming from.

They also seem to be hanging the future of the company on this "Panama" revamp. That can only mean more costs to us for traffic and conversions that are more dubious by the day.

sem4u




msg:3014296
 11:38 am on Jul 19, 2006 (gmt 0)

I am not surprised that this has been put back, but all the time they are getting behind Google, while MSN are catching up.

On another forum a Yahoo! rep said in August 2005 that a new DTC would be rolled out early next year (i.e. early 2006). Looks like we will have to wait until early 2007 now!

Tropical Island




msg:3014326
 12:18 pm on Jul 19, 2006 (gmt 0)

First, I don't believe MSN is catching up.
Just read through the posts in the MSN forum.

It reminds me more and more of the disaster at Sprinks & later, FindWhat. These folks just don't have control of things. Over has always had trouble with even simple updates - what makes anyone think that a major overhaul like this is going to be any better.

I don't see a rosy future for Yahoo and if I was holding any stock I'd be dumping it.

marketingmagic




msg:3014384
 1:17 pm on Jul 19, 2006 (gmt 0)

Good, hope the stock takes a nose dive as it well should.
Maybe with some pressure from their shareholders they'll finally get off their &%*#'s and do something significant for a change.

Edge




msg:3014392
 1:19 pm on Jul 19, 2006 (gmt 0)

Good chance that this is a Sarbines Oxley (SOX) Compliance issue.

beavis




msg:3014472
 2:10 pm on Jul 19, 2006 (gmt 0)

I wouldn't get too excited about the Yahoo updates. Mark my words, the new algorithm will include a huge price increase, just like Adwords had recently with their "quality" update. They are not dumping their entire system just for our convenience. They are doing it to raise prices.

skibum




msg:3014489
 2:24 pm on Jul 19, 2006 (gmt 0)

Interesting. Our agency rep called last week specifically to tell us that this would be happening around the end of Q3. If and when they do get it rolling it should be a massive improvement. Import AdWords campaigns, standard minimum bid of $0.10 and lots of other nice features...we'll see. Maybe the CEO could pull some change out of the couch [forbes.com] to help pay for it although it's looking like any options he has now will be worthless after the 20% YHOO stock drop today. [marketwatch.com] With a P/E of 20, there isnt' much growth seen by investors.

[edited by: skibum at 2:28 pm (utc) on July 19, 2006]

martinibuster




msg:3014496
 2:28 pm on Jul 19, 2006 (gmt 0)

From NYTimes [nytimes.com]
Weak Sales of Text Ads at Yahoo; Shares Dip

According to Semel:
[/quote]“I didn’t want to take it to the market if it was not quite ready and not quite the quality it should be...”

Mr. Semel added that he was wary of changing the system that now accounts for the bulk of Yahoo’s revenue too close to the holiday shopping season, which is also the peak time for advertising. That raises the possibility that the company could wait until next year to switch to the new system...[/quote]

In a way, this is not surprising because Overture has a history of wobbly rollouts.

Do you think this won't roll out until after the holidays?

skibum




msg:3014507
 2:31 pm on Jul 19, 2006 (gmt 0)

Given the history of past rolluuts they would be insane to try to launch this in Q4 unless it is a soft launch with beta warnings such that advertisers could take a calcualted risk if they wanted to use the new interface. Seems like the launch of the new bidding algorithms would have to be all or nothing though.

poster_boy




msg:3014522
 2:39 pm on Jul 19, 2006 (gmt 0)

Our agency rep called last week specifically to tell us that this would be happening around the end of Q3.

Heh, our rep confirmed on Monday this would happen within the next 2 weeks. I forwarded the press release yesterday, no reply so far.

Do you think this won't roll out until after the holidays?

Listening to the implementation detail at last month's Advertiser Summit on the topic, this implementation was going to be a disaster... no roll-back ability, no Google bulk import until *after* a hatchet-job 'automated' conversion, no history imported whatsoever...

Perhaps, they'll take a bit longer (i.e. Q1 2007) to do it the smart way. I mean, if you've waited since 1998 to make an update - what's a few more months? ;)

robjones2




msg:3014829
 6:15 pm on Jul 19, 2006 (gmt 0)

i read today that 20% was wiped off the yahoo share value once the news came to market

they need a kick like this up the backside to get their act together

skibum




msg:3014947
 8:07 pm on Jul 19, 2006 (gmt 0)

Heh, our rep confirmed on Monday this would happen within the next 2 weeks. I forwarded the press release yesterday, no reply so far.

Same thing hapened with the change from 190 chars to 70 in the description. The rep said, oh it's a ways off won't be happening for a few months and then practically the next day everything changed.

The reps have been great working with us on day to day stuff but some better internal communication would definitely help in planning.

Tropical Island




msg:3014984
 8:32 pm on Jul 19, 2006 (gmt 0)

The reps have been great working with us on day to day stuff but some better internal communication would definitely help in planning.

It is becoming more and more obvious that the last thing management at Overture/Yahoo wants is up to date communication between it's advertisers and the reps.

Keep them in the dark and keep shoveling s**t at them.

The same thing happened when other 2nd tier PPC engines started falling apart.

Speeps




msg:3015004
 8:49 pm on Jul 19, 2006 (gmt 0)

These announcements have resulted in a 20%+ body shot to YHOO.

A Microsoft acquisition must be getting more likely.

wmuser




msg:3015021
 9:08 pm on Jul 19, 2006 (gmt 0)

Monopoly is not good and never lead into anything good,i hope that Yahoo will release all it has prepared

dclick




msg:3015298
 1:05 am on Jul 20, 2006 (gmt 0)

A new interface isnt going to help their business. They are dreaming. Its their poor hostile attitude towards business that has disappointed and alientated so many customers.

* Poor conversions
* Poor traffic/doesn't respond/doesn't care.
* Anti-business/hostile attitude amongst yahoo towards its own customers.
* Frequently bans their own small, medium, dont-do-any-seo customers in their SERPS for no rhyme or reason.

Imagine you paid for a prominent lisitng in the phone book/yellow pages, that was reviewed by a human, but when you performed a "search" in the phonebook your listing was banned/non-existant... and this was frequent/common to ban your own paying customers. Sorry that may have worked a few years ago when they were the only game in town. Times have changed but their attitudes towards their customers haven't.

a "new" interface is a joke. The Old interfaced worked fine a few years ago when you could plunk down X amount and get some quality clicks. Now its garbage traffic and clicks to try and rip off their customers and a new interface wont fix that.

Someone at Yahoo better wake up soon, or that company is headed for bankruptcy as far as in concerned.

shri




msg:3015407
 4:07 am on Jul 20, 2006 (gmt 0)


* Poor conversions
* Poor traffic

Their sales pitch here in Asia is still "we have 14 search engines that will display your advertising". (The number 14 might be wrong now .. but it was in the mid teens).

With their strong media focus, I have no doubts that they will bounce back and right now the stock price is a decent bargain. Yahoo has more depth than any other search engine and really should be viewed as a long term play and not a technology / algorithm of the day play IMO.

I'd view this as a good opportunity for people who tend to think beyond a quarter or two, to buy a few bargain priced shares.

Brett_Tabke




msg:3015410
 4:09 am on Jul 20, 2006 (gmt 0)

Vegas Baby!

sem4u




msg:3015513
 7:40 am on Jul 20, 2006 (gmt 0)

The reps have been great working with us on day to day stuff but some better internal communication would definitely help in planning.

Better communication full stop would be useful. Ask 3 reps the same question and you can often get 3 different answers...

Why has it taken years to create a new DTC? I just don't get it...

Yahoo! only have themselves to blame for their current problems - mostly down to poor communications and planning. If they handled processes, staff and customers better they could be making so much more money.

Vegas? What will Yahoo! show us there?

poster_boy




msg:3025363
 5:32 am on Jul 28, 2006 (gmt 0)

I'm hearing Q1... what are you hearing?

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