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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Focusing on the Long Tail.
What is the display hierarchy?
crobb305




msg:3012089
 7:53 pm on Jul 17, 2006 (gmt 0)

If I want to shoot for exact phrases (long tail), what is displayed first in the search results, the "broad match" or "exact match"?

What if the "broad match" phrase/keyword cost $3 per click, yet the "exact match" containing the same broad-match phrase cost only $.20... will the exact phrase still be listed first?

 

wordy




msg:3012148
 8:44 pm on Jul 17, 2006 (gmt 0)

crobb305,

I have absolutely no idea on the internal workings of YSM!

Given the loss of MSN and the rabid introduction of YSM! search partners, I would take a wild hunch that the $3 click would take precedent.

Probably not the answer you wanted, but hey, I need to bang my drum!

lethal0r




msg:3013483
 7:40 pm on Jul 18, 2006 (gmt 0)

the exact one is listed first

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