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Yahoo Marketing Dashboard, Free For Small Business

 1:10 pm on May 3, 2012 (gmt 0)

Yahoo Marketing Dashboard, Free For Small Business [ycorpblog.com]
Today, Yahoo! Small Business launched the Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow their businesses, while getting a comprehensive picture of their marketing results, online reputations, and website performance, all in one place.

Designed specifically with the small business owner in mind, the Yahoo! Marketing Dashboard provides a clear, consolidated picture of a business’s marketing results and reputation, making it easier to discover new insights and develop new ideas for growth. With key business metrics from across the Web accessible in one location, small business owners with limited resources can spend more time focusing on their core businesses and less time buried in multiple interfaces and spreadsheets.

•Search engine and directory listings: Enables monitoring and provides recommendations on new listing opportunities, covering over 100 sites (including Yelp, Yahoo! Local, and more)
•Online reputation management: Pulls information from up to 8,000 sources (including Facebook and Twitter)
•Site traffic analysis: Enables users to understand key website performance metrics (including Google Analytics)
•Small business-focused news and advice: Provided from Yahoo! Small Business Advisor
•Campaign tracking: Provides email marketing, SEO, and SEM campaign tracking (must subscribe to these services)
•Support: 24/7 in-house free customer support


Marketing Guy

 1:40 pm on May 3, 2012 (gmt 0)

1. Pretty nice - almost what Google Analytics should have been.

2. Look who's woken up and is back in the game!

3. Hat tip to Y! to turning directory submissions into a big business revenue stream! ;)

Marketing Guy

 1:51 pm on May 3, 2012 (gmt 0)

Just watched all the videos - interesting to note that Google only gets a shout in by mention of GA integration. It's perhaps the first time in a long while I've seen something discuss online marketing without being all "Google, Google, Google". Also funny to see on their SEO video, Bing is listed as the top converting searching in the example report! ;)


 3:53 pm on May 3, 2012 (gmt 0)

In the name of diversity and competition, I'd love to see Yahoo make a come back. The marketing dashboard is a step in the right direction. I'll be testing it out.


 3:56 pm on May 3, 2012 (gmt 0)

Only available for US businesses...sad.


 4:11 pm on May 3, 2012 (gmt 0)

I want to root for Yahoo but they always underwhelm me. The reputation tracker is cool, but please put some CONTRAST into your UI designs!


 5:23 pm on May 3, 2012 (gmt 0)

I dunno Panthro, I like the UI. I also liked the reputation tracker and 'local visibility' features and to be honest it was refreshingly Google style tracking free(e.g. it's not gathering more data than you really want to share).

I also can't help but notice that Yahoo! is actually taking up some slack in the industry what with Google 100% focused on G+ and social integration... simple tracking and reporting as a standalone without impacting your rankings for better or worse is nice, and great timing too!

Yahoo places?! Priceless, A+.


 6:05 pm on May 3, 2012 (gmt 0)

>Yahoo places?! Priceless, A+.

don't you mean Y+ ;)


 7:38 pm on May 3, 2012 (gmt 0)

> covering over 100 sites (including Yelp, Yahoo! Local, and more)

I wish that, long ago, I'd registered More as a company and trade name. :(

> Provides email marketing

Sadly, yahoo is already one of the bigger single spam sources. I really hope they do not intend to provide the actual email lists as well.

My other concern is: will they be selling our web site content to their customers? And if so will it be from yahoo (whose scrapers we can block) or bingbot, which we probably should not block.


 5:11 am on May 4, 2012 (gmt 0)

Apparently even though we have one of the hottest real estate and development markets in the world here in Canada, this isn't available to us.

Epic fail.


 11:58 am on May 4, 2012 (gmt 0)

Great Job Yahoo!.... Yippeeee ....

Now we know how one of the oldest search engines and web directories can still remain alive to this day.



[edited by: engine at 4:36 pm (utc) on May 7, 2012]

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