Today Yahoo! Search is launching the first in a series of search enhancements that will bring you more news and more entertainment in one place. You saw a preview of some of these features last month – today we are rolling them out with even more updates that build on Yahoo!’s recent contextual search innovations such as the “Infinite Browse” module on Yahoo! News.
We’re creating a search experience that, instead of merely presenting you with a simple list of results, lets you discover important, relevant information and get things done right after you search.
For example, when you search for a movie or a touring musician, you can buy movie or concert tickets for local venues from the search results page, or use our QuickApp for Netflix to put movies in your Netflix queue.
It looks heavily weighted in the direction of consumer search.