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Yahoo To Use Search Query Interests To Identify News Content

 3:18 pm on Jul 5, 2010 (gmt 0)

Yahoo To Use Search Query Interests To Identify News Content [nytimes.com]
The latest and perhaps broadest effort yet in democratizing the news is under way at Yahoo, which on Tuesday will introduce a news blog that will rely on search queries to help guide its reporting and writing on national affairs, politics and the media.

Yahoo software continuously tracks common words, phrases and topics that are popular among users across its vast online network. To help create content for the blog, called The Upshot, a team of people will analyze those patterns and pass along their findings to Yahoo’s news staff of two editors and six bloggers.

The news staff will then use that search data to create articles that — if the process works as intended — will allow them to focus more precisely on readers.

“We feel like the differentiator here; what separates us from a lot of our competitors is our ability to aggregate all this data,” said James A. Pitaro, vice president of Yahoo Media. “This idea of creating content in response to audience insight and audience needs is one component of the strategy, but it’s a big component.”



 3:31 pm on Jul 5, 2010 (gmt 0)

Ahh, so now Yahoo's staff will start writing or aggregating content based on what people are searching for. Excuse me if I'm not excited by this. Should I expect we'll be seeing lots of celebrity gossip, erotica, discussions about the latest episode of Jersey Shore, and inane articles about Justin Beiber?


 3:53 pm on Jul 5, 2010 (gmt 0)

Wow, after all this time Yahoo discovered trend analysis?

What'll they think of next week, fire?


 4:41 pm on Jul 5, 2010 (gmt 0)

No surprise after 'Yahoo To Buy Associated Content', No?


 4:52 pm on Jul 5, 2010 (gmt 0)

This is what the Internet and search engines has done to news and sports reporting.

By Nick Reeves (AFP)
PORT ELIZABETH, South Africa - Africa mourned Ghana's World Cup loss on Saturday, as socialite Paris Hilton's marijuana arrest gave a celebrity drama twist to the quarter-finals.

I'd ask Mr. Reeves to gimme a break, but this is what the world is interested in if you look at what people are searching on now.

I posted this earlier in the Foo thread on the World Cup. It's better here.


 4:58 pm on Jul 5, 2010 (gmt 0)

Let's not just assume it'll be stuffed with celeb stuff. If they are sensible about it they will have sections on the key sectors. Sure, there will be a celeb section, no doubt, but i'd like to think there will be a tech, finance, sport, business, etc., sections.


 5:22 pm on Jul 5, 2010 (gmt 0)

Nonsense. It's not news if people know to search for it.


 5:30 pm on Jul 5, 2010 (gmt 0)

It's not news if people know to search for it.

Or may be someone at Yahoo! saw The Onion News from The Future and thought 'Hey! there's a search niche to get into!' :D


 6:41 pm on Jul 5, 2010 (gmt 0)

I was "excited" (er...) by GOOG tracing my search habits. Now YHOO's doing it too. MSFT next, no doubt (or are they already?) :(


 10:17 pm on Jul 5, 2010 (gmt 0)

Albo all search engines store as much data from every source they can including in ways you don't normally think of. Did you visit a site with adsense on it, someone elses site, today? Even that ad loading told them all about you and it's not even your site.

As for the topic, is this the chicken maneuver or the egg layup?

One has to come before the other. Yahoo plans to study before they build but will end up studying the results of what they built in order to build more of... the same.


 6:37 am on Jul 6, 2010 (gmt 0)

that sounds like Yahoo officially saying: we are just another publisher. Nothing more. Just another publisher, who must do anything to survive.

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