I just checked some rankings in yahoo and our pages rank well, better in many cases than they do in G where we resort to adwords a lot at the mo.
But if I look at Yahoo referrals from search, we only get 1% of the amount of visitors we get from G. Now I know we do adwords with G and do nothing paid with Yahoo. But can this be right? are eyes on Yahoo that much lower than G?
It could be you rank in different countries in Google, more so than yahoo. For example if you ranked for all google.(whatever) and only yahoo.com you could notice a large difference such as this 1%. Yahoo isn't totally worthless. Just one possible reason of many....
My Yahoo referrals are so low that I had almost forgotten that they had a search engine. I can't be bothered to check my stats at the moment but I would roughly order my traffic as: 1. google (including AOL) 2. type in and bookmarks 3. Bing 4. links