In my experience, it's a complete waste of money.
The benefit (if any) is difficult to measure. My site was listed few months ago. This is a 11 months old information forum (non-commercial). I currently have about 1,000 to 1,100 daily unique visitors.
Before and also after being listed at the directory I have only got about 1% to 1.1% of my visitors from Y!.
I was closely observing about 5 of my main key words phrases. I didn't do well on Y! search result pages before. I used to be on 5th or 6th page. Days after being listed I went to page 3 for a week or two, but then it returned to exactly were it was before, or worse. So I'd say I didn't really observe any change.
That was about three months ago. However, in the past week or so, based on what I have read here at Webmaster World, Y! has been doing some changes to it's algorithm. My 5 key words that I watch, jumped to pages 1 and 2.
I'm still getting only 1.2% of visitors from Yahoo, though.
"I'm still getting only 1.2% of visitors from Yahoo, though."
You've almost maxed them out.
Sad, considering what Yahoo used to be.
Complete WASTE of money. Oh, they'll take your $ and put it up...and then never speak to you again if you need it changed or something. They have non-existent customer service. Please just wire me the money instead and I will put it to better use...on some beer or something.
I'm seeing a pretty massive Pagerank reduction for yahoo's internal directory pages...directory pages that have been PR 3 or 4 for years (like 5 years) are now showing PR1.
Anyone else seeing this?
What price? I've x'd Y from my site the last five years. No hurt that I can see.
[edited by: DME_Media at 7:26 pm (utc) on Oct. 6, 2008]
In the several years I've had a key site or two in the paid Yahoo directory I've seen several things.
1. I get very few to no visitors from it. No return on the money.
2. It gave me "exposure" just the same and one of my sites was
discovered by a journalist doing some research and I got a
mention in a major national publication. A nice return.
3. They never give me the title and description I want
either and never provide any service in return.
Weighing the pros and cons, the $300 I paid at the time to be listed paid off, but I'm thinking this is a rare exception and I will not be utilizing it in the future.
If you're listing for the traffic... I think I got around 10 clicks in the last year... so that's what?... ~30 Dollars per click?
ROFL at myself for paying the fee.
If you're paying for the PR boost... spend the money on beer.
when I first started using Netscape in the mid nineties, the Yahoo directory was the homepage on all the computers that I was using at the university.
I thought that the Yahoo! directory was the internet!
When I was looking for sites to visit, I would click down through the directory structure, believing that it was a comprehensive collection of all the sites there were. It seems incredible now, but perhaps, instead of Yahoo!, a naive new user today might make a similar mistake and think that Google is the internet.
I last checked 12 months ago, when it was very much worth the investment to be in Yahoo Directory. Not for human visitors but for trusted link juice. I observed a company that was setting up information sites, getting a Yahoo listing, then inserting links to their own MFAs from these "trusted" sites.
Today I see many listing pages greybarred, whereas I see many puny directories with inner-page PR3-5, so Yahoo might have received special attention.
I still think that there is link juice from greybarred pages, even though it does not show. I am undecided 50:50 whether I'd put one of my own sites in the Y directory.
It's a hard one to judge. In the past, I have submitted every important site I have built (important in terms of cash generation) to the Y! directory and the majority of these sites have ranked very well in both G and Y, in part because the Y directory links are extensive and long lasting - and G has picked them up. I've also had many other people pick my site up from there and link to it, as evidenced by their answers when I ask them how they found me.
And I too have had journalists asking me questions and featuring me because they found my site there - but since Y started deprecating the directory, I believe G has done so as well. It now attracts fewer new entries and is less authoratative than before, because sites are not updated or maintained, out of date links to be found, etc, so the fact a site is in the Y directory must have less juice with G.
Having said that, In some cases I am still getting hundreds of clicks a day from my entry in the Y directory - so there is some traffic benefit. But I believe the Y searcher is less sophisticated than the average G user, and less likely to puchase. On balance, however, and if only as a starting point, I'd still spend the $300 on a Yahoo directory entry - but that is constantly under review!
<edited for clarity>
I am #1 for my main keyword on google and not showing in top 100 for the same term in Yahoo. I submitted my site today in the directory hoping it will help with teh organic search results. I'll let you know in 2 weeks what happens.
Worth it for brand new sites to get some sort of trust going, not worth it for older established ones.
I've experienced no direct traffic in the last year or so, from a site listed in a category 4 levels deep. Not so surprising, when you consider how you have to hunt around Y's homepage to even find the directory.
The value of a Yahoo! Directory listing goes up as your site becomes more popular. On Yahoo.com, but not on its international counterparts, listings are sorted by popularity and, supposedly, relevance. In the past two months, I got 4 visitors from a listing halfway on page 3 of a category three levels deep. That's not too bad, especially considering that these are very targeted visitors with low bounce rates and an above-average number of pageviews per visitor. Admittedly, at 4 visitors every two months, or 24 per year, I am paying roughly $12.50 per click, and I am certainly not making that much per visitor to the site. Once Google Adsense statistics are included in Google Analytics, it will be interesting to see how valuable Yahoo! Directory traffic is for this particular site.
The site has been growing steadily for the past half year, and it will be equally interesting to see the shift in traffic when the listing moves up to the first page of the category. If you compare it to the traffic increase seen when you move up on a search engine results page for a particular query, a page one listing could be quite valuable, but that will, of course, depend largely on the popularity of the category.
A $300/month sponsor listing for the category would put me near the very top of the first page, which might be an interesting experiment if it weren't for all the scary reports of billing issues related to sponsor listings. Also, they would have to send me over 250 visitors per day for it to be directly worth the money, which does not seem very feasible.
All in all, it depends too much on the category and on your position within that category, so there is no one answer to the question of whether or not it is worth to be listed in the Yahoo! Directory. If you have the money, find the appropriate category for your site and try to analyze it thoroughly before submitting. How many other listings and other types of links (e.g. sponsored listings and category links) does it contain? How many levels deep is it from the directory homepage? How many clicks does it take to get from the Directory homepage to your category? Some categories are linked directly from the Directory homepage. Will this link give my site an edge over my competitors? Consider the fact that you can cancel your listing after a year if it turns out not to be worth the money. Also note that there may be some other benefits tied to a directory listing, like increased trust in the eyes of particular search engines, as mentioned before. Hard to track, but worth considering.
My experience with Y! is very different. Below is a copy/paste from Statcounter based on the last page of the report.
Num Perc. Search Engine
drill down==19====6.15%=Windows Live
This is a site of a trade contractor. So, I'd guess the subject matters.
Also Y! and Microsoft products treat me differently. They quite often put me on the top of the first page even for established one word searches. Google won't let me anywhere close with one word search and does let me on the first page with 2 and 3 word searches. One exception though - new pages with new to the market words do get the top of the first page.
The site is three years old, and I've been paying for last year only. I can't tell what was the break down before I started paying.
To sum up, I'd say Y! is more popular among "soccer moms and pops" and occasional users.
Just my 2c.
yahoo is 100% useless for all our sites which are all offering unique quality content.
|yahoo is 100% useless for all our sites which are all offering unique quality content. |
Care to elaborate? What does your content have to do with this?
I still submit as there is something about being listed in the Yahoo that brings "authority","linkjuice" or whatever you want to call it. My sites just do better when they are listed in the Yahoo! directory in the Google SERPs. Traffic? Click throughs are nearly non-existent.
Users expected search engines to deliver the best and most relevant content. Google, MS and also newcomers put a lot of our content into their top 20. Yahoo is not able to do that, that`s why yahoo experts don`t seem to be smart enough and thats why their market share has gone on skid row.
|Users expected search engines to deliver the best and most relevant content. Google, MS and also newcomers put a lot of our content into their top 20. Yahoo is not able to do that, that`s why yahoo experts don`t seem to be smart enough and thats why their market share has gone on skid row. |
We're talking about the Yahoo! Directory here, not the search engine.
The Yahoo! Directory is as wasted as y search. We even have a free entry within a popular category and get no traffic from there.
Their whole concept is outdated. Users want the best results and not a selection of those who have to pay just for a y link.
My paid listing on the Yahoo Directory expired over a month ago. I was not contacted by them to ask if I wanted to update my card details and continue with the listing, not that I wanted to because it's a waste of money... but the odd thing is, I'm still listed :-D
I had the same experience Asia Expat...my listing expired almost four months ago and the links are all still in place. I was contacted about renewal via email though. Perhaps they are leaving directory links in place to cover up the fact that the directory is really withering?
One other thing...if anyone from Yahoo is reading this. GET A CLUE! When your service is outdated and the economy is horrible you need to cut your prices. A $99 Yahoo listing would entice more people to sign up...hello!
I'm sorry, but $299 is not a lot of money for any businesses.
1 cent wasted on a fruitless excercise is too expensive.
I also started to realise Yahoo are finally grasping reality and not removing links who's payment has expired (mine is still in place). I suspect that revenue stream (i.e. webmasters actually paying the fee) has withered up.
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