| 11:00 am on Mar 31, 2008 (gmt 0)|
I kind of like the idea of letting it stand on its own.
But why the rush now to accomodate women targeted content. Remember the recent ask discussion:
Ask Abandons Search - Becomes a Women's Vertical [webmasterworld.com]
| 2:16 pm on Mar 31, 2008 (gmt 0)|
My guess is they are chasing Ask's idea... figuring they must have done some extensive research to make such a drastic change in direction...
| 2:47 pm on Mar 31, 2008 (gmt 0)|
Ask beat Yahoo in announcing a new direction, then back pedaled. As of today it's vaporware. Shine is the real thing.
Anybody view Shine as a channel for promoting their sites?
| 4:28 pm on Mar 31, 2008 (gmt 0)|
Seems like they hired a bunch of college writers, and integrated some RSS feeds. Pretty much the same type of "social network" for women that PopSugar created years ago...
But Yahoo has the clout to take some of their traffic and followers if they keep it fresh and updated... Time will tell...
| 6:39 pm on Mar 31, 2008 (gmt 0)|
I thought I was on the NYT.
| 10:35 pm on Mar 31, 2008 (gmt 0)|
I assumed that the only people that use yahoo for search are old women who don't work in a corporate environment and don't know that google is better... they just want to product there niche
| 10:40 pm on Mar 31, 2008 (gmt 0)|
Can Yahoo win the race with aggregated content?
From an article in CRN [crn.com]:
|The new Website will feature nine categories "ranging from Fashion & Beauty to Parenting, and will feature content from many of the most popular lifestyles publishers, including Conde Nast Publications and Hearst Corporation." |
How many sites doing the same thing get whacked by Yahoo's quality team?
Would Yahoo's effort have a better chance if they hired engaging writers to produce original content?
| 3:33 pm on Apr 5, 2008 (gmt 0)|
How best to target women? Content about babies? Diets? Celebrities? How about information about women-owned businesses, health care for women, things that actually matter? Gender-stereotyping is really getting old.