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Kellogg's TV ad says search Yahoo!
what am I missing? |
Hobbs
#:3555741
| 1:27 pm on Jan. 23, 2008 (utc 0) |
In a Kellogg's TV commercial, it says go to Yahoo and type Special K..
Why is Kellogg's paying to get people to find them via a Yahoo search?
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Brett_Tabke
#:3555864
| 3:15 pm on Jan. 23, 2008 (utc 0) |
Kellogs is listed as a 'partner' site of Yahoo's. eg: some money changed hands and it was mutually beneficial for both to do it.
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Hobbs
#:3555892
| 3:34 pm on Jan. 23, 2008 (utc 0) |
I just find it very strange that the search is the method of choice in the ad, even if they are partners.
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walkman
#:3556339
| 10:48 pm on Jan. 23, 2008 (utc 0) |
"Intel inside" ads come to mind. One stone. two birds.cheaper.
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