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Yahoo Search Engine and Directory Forum

    
Report: Yahoo to Cut Workforce
Goal is to Focus on Key Areas
PaulPA

10+ Year Member



 
Msg#: 3554102 posted 12:15 am on Jan 22, 2008 (gmt 0)

So far I have only found this article [nytimes.com].

I suspect such layoff notices may become a common occurance for many Internet companies over the next few months.

[edited by: martinibuster at 12:37 am (utc) on Jan. 22, 2008]
[edit reason] Added Full Report Link [/edit]

 

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3554102 posted 3:22 am on Jan 22, 2008 (gmt 0)

Company executives have said that to achieve its “starting point” goal, Yahoo would continue to invest in areas like Internet search, e-mail, the Yahoo front page and the personalized home-page service MyYahoo, as well as news, finance and sports.

That should put the Y! is going with Live.com rumor to rest.

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 3:01 pm on Jan 22, 2008 (gmt 0)

Well my buddies were right on the mark on the layoff %. Ill still think they are going to end up outsourcing search to MS Live before 2009.

walkman



 
Msg#: 3554102 posted 3:11 pm on Jan 22, 2008 (gmt 0)

causation /correlation be damned but my site has been out of Y! search all the time the had problems. Coincidence? Yeah right :)

The search thing is a matter of pride: Yahoo would be admitting it failed and failed miserably, so they would have to think really hard. Plus, once gone, it's gone. They can't start it again in 6 months. Judging by the deal G offered myspace, when accounting for expenses, Y! might be better off, but then what is Yahoo with no search of it's own? Didn't the start as a directory?

Kufu

5+ Year Member



 
Msg#: 3554102 posted 4:10 pm on Jan 22, 2008 (gmt 0)

What I don't understand is why do some think that if Y! is to outsource it will do so to Live. Why would they risk becoming even more irrelevant by offering an obviously inferior 'product'? I am sure Y! is well aware that Live is having issues with the most basic of search results, so why would they opt for it?

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 4:22 pm on Jan 22, 2008 (gmt 0)

Walkman Yahoos search used to be powered by Google until early 2004.

Google went public so Yahoo severed the relationship and settled a longstanding lawsuit because Google basically created adwords with stolen overture code.

re [online.wsj.com...]

in regards to a MS Live / Yahoo partnership there has been tons of buzz on a MS aquisition of Yahoo and many reported backend talks taking place between the two companies. MS and Yahoo have always had a very strong relationship going back years, heck at one point Yahoo served ads for MSN for a long time.

Eventually to take on Google they will have to combine the efforts of there portals or Google is just going to keep chipping away at the stone. It's fun to speculate:)

frontpage

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 4:49 pm on Jan 22, 2008 (gmt 0)

I think it would be a great idea for Yahoo to use Live search results. I don't think the public has seriously used Yahoo for search results since Google /Yahoo parted ways in 2004.

rogerd

WebmasterWorld Administrator rogerd us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3554102 posted 5:12 pm on Jan 22, 2008 (gmt 0)

>>I don't think the public has seriously used Yahoo for search results

Yahoo has held the #2 position for Web search traffic and are still ahead of MSN, not to mention Ask and others.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3554102 posted 5:27 pm on Jan 22, 2008 (gmt 0)

I hope this doesn't affect Flickr and Yahoo Music Jukebox...

walkman



 
Msg#: 3554102 posted 6:22 pm on Jan 22, 2008 (gmt 0)

drall,
amybe so but Yahoo has made a huge deal on search for a long time, and was setup to sort the web. It still is #2 in the world. Giving up takes takes lots and lots of thought

superclown2

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



 
Msg#: 3554102 posted 7:34 pm on Jan 22, 2008 (gmt 0)

Have I missed something? Who said Yahoo was giving up on search? The article said they intended to invest in search, or did I misread it?

I gave up advertising with Yahoo bacause it took ten days to sort out simple problems that should have been dealt with in minutes. They need more staff not fewer IMO.

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 9:18 pm on Jan 22, 2008 (gmt 0)

There are several articles out there with "speculation" that they are going to outsource search. These same articles "speculated" weeks ago about largescale firings at Yahoo which have pretty much been solidified now. These articles also "speculated" MS would buy Yahoo which to date hasnt happened.

Like I said this is all speculation:)

I think it is very clear that Yahoo has lost the search battle long ago and Microsoft, well we wont even go there.

They are goldfish swimming in a ocean trying to evade the great white shark called Google.

frontpage

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 12:43 am on Jan 23, 2008 (gmt 0)

>> Yahoo has held the #2 position for Web search traffic and are still ahead of MSN, not to mention Ask and others.

There 4 serious companies in the SEO race - Google, Yahoo, MSN, and Ask.

Google accounts for more search traffic then all the other competitors combined.

Does it really matter if Yahoo comes in 2nd?

That's like me boasting that I came in 2nd in a 2 man race with Carl Lewis.

Percentage of U.S. Searches Among Leading Search Engine Providers

1) www.google.com - 65.98%

2) search.yahoo.com - 20.88%

3) search.msn.com - 7.04%*

4) www.ask.com - 4.14%

Note: Data is based on four week rolling periods ending Dec. 29, 2007 from the Hitwise sample of 10 million US Internet users.

Search Query Volumes DEC-07 (Millions)

1) Google - 5,643
2) Yahoo - 1,386
3) MSN - 746
4) ASK - 298

This translates to: "No less than 5.56 billion queries were entered into Google in December of 2007, out of the total of 8.2 billion searches performed by U.S. users."

In my humble opinion, the market (i.e. internet users) voted a long time ago that Yahoo was no longer an authoritative source for search information by switching to Google.

walkman



 
Msg#: 3554102 posted 4:13 am on Jan 23, 2008 (gmt 0)

>> Does it really matter if Yahoo comes in 2nd?

Ummm. Yeah. You still can make a fortune, unlike in your the Lewis scenario. I'd live to #10 in my area

ByronM

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 2:28 pm on Jan 23, 2008 (gmt 0)

I'd like to see a Y! & MS Merger. They have many competing vertical markets that could be merged or replaced with one another but the instant market share in search and darn near one of the largest content networks would really give them a boost.

MS Small Business could suck in the Y! Stores and integrate office technologies. Y! Music could be integrated into Zune & Zune Social for further as well as finally brought in for music downloads on the xbox 360.

Y! Search could take over from the fledgling "live" brand and allow MS to brand live for its gaming/CE division vs search (Which seems better to me).

It would be a colossal effort on many fronts but if the right people were to do it, it could be a wise purchase to put a single face against another colossal giant.

walkman



 
Msg#: 3554102 posted 6:55 pm on Jan 23, 2008 (gmt 0)

Byron, IMO there is too much duplication, as MSN and Hotmail are powerful brands. MSFT would love to just sell the text ads and provide the search.

Osagie Irowa

5+ Year Member



 
Msg#: 3554102 posted 7:50 pm on Jan 23, 2008 (gmt 0)

Yahoo is surely if not already losing ground as an online search engine, compared to Google. The facts are, most companies rely on Google at an average of 60% to increase revenues online.

Why is Google really preferred as a search engine? Is it the algorithm? No. It's just plain simple to use and doesn't have all that advertising clutter.

Yahoo still shows up as number one due to them using the free Yahoo email service. Web users are logging on to their Yahoo emails and not really using Yahoo for search.

[edited by: martinibuster at 12:15 am (utc) on Jan. 24, 2008]
[edit reason] Removed Sig. [/edit]

Lord Majestic

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3554102 posted 8:03 pm on Jan 23, 2008 (gmt 0)

Google went public so Yahoo severed the relationship and settled a longstanding lawsuit because Google basically created adwords with stolen overture code.

I think this is complete rubbish insofar as "stolen code" is concerned - there was never a copyright infringement issue there, only patent one - Google used patented idea that should have never been patented in the first place, but crazy patent laws in USA allow patenting of obvious business processes (one click checkout) and algorithms (Google's PageRank).

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