having the same problem msn did a while back i suppose.
i was kinda worried there for a second...but I figured that there was a better explanation than people just up and abandoning the portal...because alot of yahoo traffic is not based necessarily on using it as a search engine (don't get me wrong, alot of people use it that way) but i mean setting yahoo as a home page for other reasons because they use alot of their services such as yahoo mail and yahoo finance, etc.
maybe yahoo should be made aware of this? MSN fixed the issue quite promptly if i recall (back when MSNdude actually posted here anyways)
It is in Yahoo's interest to keep changing the rules in order to encourage businesses to go for pay-per-click, but it is a known fact that most people tend to avoid clicking on the paid listings and put their trust in the organic listings.
Quite a few of our rankings have dropped down since the last Yahoo update and I believe that Yahoo is attemping to catch up/imitate Google because it is loosing market share. I beleive it is doing this by giving a greater significance to the number of inbound links, which is unfortunate because a lot of sites with good content and smaller businesses are going to suffer. A number of the key players within my sector are buying up directories with high page ranks from defunct businesses and asking competitors (with less resources) to link to their main sites in return for links to their hijacked directories which have nothing to do with their main sites, in order to obtain hundreds, if not thousands of one way links. Being a small business it is very difficult to keep up with this.
Another point is that I have noticed over the last two years that we are getting less and less specific business domains log on to our site from Yahoo. I think this is because Yahoo is now aiming its readership at let's say, without trying to offend anyone, an audience who are addicted to trashy news articles, which makes Google seem a whole lot more professional.
I've noticed also that the competition for Google pay-per-click is getting more and more competitive and expensive and that a growing number of businesses are abandoning Yahoo. The clock is ticking.......
[edited by: Mike_Dyson at 10:18 am (utc) on Nov. 28, 2006]