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Yahoo! On A Drive To Be Your Homepage
TV, Radio, Cinema and, er, donuts
trillianjedi




msg:3087596
 4:46 pm on Sep 18, 2006 (gmt 0)

As its rivals create a bigger buzz on the Internet, Yahoo Inc. is hitting television and radio airwaves to remind people that its Web site remains on the cutting edge of technology and culture.

The advertising blitz, scheduled to begin Thursday, marks the Sunnyvale, Calif.-based company's biggest marketing push in two years.

[editorandpublisher.com...]

It didn't really work for Ask. Will be interesting to see if Yahoo! have sufficient brand power to do a little better.

Oh, couldn't leave this bit out (struck me as a little desperate):-

As an added promotional gift, Yahoo will offer coupons for a free cup of coffee at Dunkin' Donuts to anyone who sets Yahoo.com as their home page this Friday.

 

aly4848




msg:3087616
 5:06 pm on Sep 18, 2006 (gmt 0)

No marketing sense trying to bribe users with a free coffee.

Now if it was a free Donut......!

surfin2u




msg:3087647
 5:39 pm on Sep 18, 2006 (gmt 0)

I hope yahoo can come up with better ads than Ask. The Ask ads claim to have better features and then don't show any examples, which leaves me pretty unconvinced. Their latest with the caveman looking to impress girls is a small improvement.

What is yahoo's angle that they're pushing?

truezeta




msg:3087650
 5:40 pm on Sep 18, 2006 (gmt 0)

Yes, a doughnut and coffee would be nice. I still remember the Yahoo commercial with the man living in a trailer in the middle of nowhere, who ordered pillows online to avoid damage from a comet. I don't know why I remember that one, but it doesn't matter, because I rarely search with Yahoo.

Kufu




msg:3087747
 6:44 pm on Sep 18, 2006 (gmt 0)

I like Yahoo! as a search engine and portal; however, recently I have had the opportunity to deal with them for their paid services; I signed up for the Yahoo! mail plus. For $20/year I figured it is not a bad deal; that was until I had to call the customer service line for a question about account verification which was continually giving me error messages. The answer I was given was "Try to clear your cookies."

Now, I'm not a novice to this computer and Interweb thing, so I was pretty sure the cookies were not the problem, but I still tried it anyway. And you guessed it; it had no effect. So after 30 min on the phone with two tech support staff, I had nothing to show for.

Perhaps the advertising money should be spent elsewhere. It wouldn't be a bad idea to learn from other's mistakes. For example GM (and Ford) has tried hard to bribe people into buying their cars, but it hasn't worked. But I bet if they invested their time and money into making better cars, overtime the momentum would shift. Same idea goes for Yahoo!, or does it?

[edited by: Kufu at 6:45 pm (utc) on Sep. 18, 2006]

weeks




msg:3087759
 7:04 pm on Sep 18, 2006 (gmt 0)

You might hate to admit it, but advertising works. But, you have to have a good product and it's not like throwing a light switch, either. Ask's campaign got them some brand awareness. I think it might have been, longer-term, worthwhile.

This should pay off for Yahoo. They are building on a strong brand already. Beside, you got a better idea?

I thought this was interesting from the AP article: "Google is a very media savvy company," Scott said. "They realize a prime spot on a computer or a Web site can be just as critical as a 30-second spot on prime-time television."

And how. I've always thought that "Ads by Google" on other websites was mostly advertising for Google and they were happy to give you most of the income. From those who have looked at G's disclosures in their going public I've heard that the vast, vast majority of ad income come from the ads clicked-on on their own site, not the website of others. That they have done this promotion at no or zero cost and made so many webmasters happy for it at the same time has got to be one of the great win-wins ever.

I came to be a Yahoo fan late. Their search is as good as G, but what I personally like is Yahoo News--much better than Google. They have editors who pull their materials together, which you can customize.

They even have comics. It's very much like the daily newspaper experience, only better. They have even tried to produce their own content.

If you're not getting your daily news from Yahoo, then who? Google News just can't compare, even with my special filters (and I do look at both every day). Inform is OK, as is Topix. BBC is very good if you're more internationally driven, but I have a US news bias. I do use WSJ.com for biz news.

I am a fan of the NYT. I subscribe, even. But, Yahoo has NYT news on it and puts it into context with AP and CNN.

If no one else will say it, I will first: Good luck to Y, somebody needs to take on G.

marketingmagic




msg:3087843
 8:30 pm on Sep 18, 2006 (gmt 0)

I'd need more than a coffee to set my homepage to Yahoo that's for sure! :-)

MediaSpree




msg:3087869
 8:47 pm on Sep 18, 2006 (gmt 0)

somehow, when i have nothing else to look at, my fingers type "www.yahoo.com" almost like ordering a "coke" at a restraunt. That is good branding! I search google when I want specific information on niche subject, but I notice that usually wikipedia is their first result. Why not just use wikipedia?

Hanu




msg:3087910
 9:23 pm on Sep 18, 2006 (gmt 0)

Because Wikipedia only searches within Wikipedia and Google searches the entire web?

Anyways, besides Yahoo Finance I think Yahoo is pretty much a hopeless case. Their spider causes 80% off all bot traffic on my site but brings in only 5% of the traffic. Wait a minute, maybe that's because I have AdSense? I just wish their anti-AdSense filter would affect their spidering, too, not just the ranking.

Iguana




msg:3087962
 10:14 pm on Sep 18, 2006 (gmt 0)

Yahoo has been my homepage for about 8 years. That's because I have always used Yahoo as my main email address and I can see if I have mail when I start the computer up.

So no Donuts for me...

vite_rts




msg:3088005
 11:28 pm on Sep 18, 2006 (gmt 0)

Yahoo is not Ask, and what they're doing will hopefully bring new users into internet search

How many new comers do the other non advertising search engines bring in? Its hard to tell

But if Yahoo swells its user base with new comers, well who thinks their business will be worse off because of this,

Or do you think every other se should just pack its bags an leave the field to the local giant,

As an analogy, imagine a USA with only Wal-mart stores, UK with only ASDa's, then France,,,,,,,

gregbo




msg:3088018
 11:51 pm on Sep 18, 2006 (gmt 0)

I stopped relying on search engines long ago and use Wikipedia to provide most of my information.

egomaniac




msg:3088198
 4:13 am on Sep 19, 2006 (gmt 0)

This is pretty damn funny:

"... to remind people that its Web site remains on the cutting edge of technology and culture. Yahoo will offer coupons for a free cup of coffee at Dunkin' Donuts ..."

Dunkin Donuts is where your butt-crack plumber gets his coffee and donuts.

Cutting-edge customers go to Starbucks and other premium places with appropriate snob-appeal.

I am not knocking DD, but culturally this marketing move is a major mismatch.

Is Yahoo now going for the low-end of the market having lost the high-end to Google and MySpace?

Car_Guy




msg:3088248
 5:12 am on Sep 19, 2006 (gmt 0)

Please put me down as a cutting-edge customer who makes his own coffee and forgot about Yahoo in 1997.

Car_Guy




msg:3088255
 5:29 am on Sep 19, 2006 (gmt 0)

I just dragged out the dictionary and looked up the word "clone", and saw a cartoon of a guy walking up to the counter at Dunkin Donuts and shamelessly announcing, "Hi! I made Yahoo my home page!"

Car_Guy




msg:3088258
 5:38 am on Sep 19, 2006 (gmt 0)

In case you were about to ask, that same dictionary, under the word "Starbucks", shows a cartoon of trendy clones paying way too much for coffee that's made with burnt beans, and served by arrogant clones with nose rings.

I'm not kidding.

truezeta




msg:3088316
 7:18 am on Sep 19, 2006 (gmt 0)

But, it sure is gooood!

{Extra shot of expresso, please!}

vite_rts




msg:3088542
 11:27 am on Sep 19, 2006 (gmt 0)

I really hope yahoo figures out a really buzzing advertising campaign that brings is loads an loads off new Internet users

Creative advertising is a funny thing, one suspects any business must go thru many advertising pitches before they find one that truely works for that business,

randle




msg:3088675
 2:01 pm on Sep 19, 2006 (gmt 0)

Beside, you got a better idea?

Than the free coffee? Yes.

Create some open interaction with webmasters. The bunker mentality they have is extremely frustrating and it cannot be helping their search product.

Maybe even post here at WebmasterWorld once in a blue moon. Their most recent update was a very big one and not even one post in the thread from a Yahoo representative.

Improve their search results by asking for and actually listening to feed back from people who use their search engine.

Move on from handing out death penalties. They started it back when the directory ruled the search world and they have never stopped. Itís an old approach and their results suffer from the amount of sites that are no longer there.

Act like they care when it comes to providing customer service. Ever try and get a problem solved with them?

Thereís a very big, influential community of people right here that they should get on better terms with. Thatís the first place to start.

We really need these guys to provide some competition, it would benefit all. Free coffees great but I would settle for some actual interaction with these people, and guess what it's free to do.

You asked, and are the coupons for a large or small cup?

Car_Guy




msg:3088886
 4:39 pm on Sep 19, 2006 (gmt 0)

Creative advertising is a funny thing. One suspects any business must go through many advertising pitches before they find one that truly works for that business.

Enlightened, visionary corporate decision-makers and advertising agencies don't create mediocre advertising campaigns. Look at Apple's TV commercials. They illustrate the user-friendliness of their products in a way that's informative and entertaining.

(Yahoo should) create some open interaction with webmasters. The bunker mentality they have is extremely frustrating, and it cannot be helping their search product. Maybe even post here at WebmasterWorld once in a blue moon. Their most recent update was a very big one, and not even one post in the thread from a Yahoo representative.

This illustrates a key difference between Yahoo and Google. Comparing the two, there is a huge difference in perceived mentality. Yahoo's lameness is well-documented. Do you remember a few years back, when Yahoo's site had an endless stream of pop-ups for "the amazing X-whatever" 'spy' camera? Have you noticed that most everywhere you go on Yahoo, there are slow-loading ads that are off-topic? Google has developed some great products and services by combining innovation, imagination, benefits to the users, and good ethics.

Yahoo tries to lead sheep by appealing to the lowest common denominator, and in so doing, reinforces their cold, corporate image that's reminiscent of the IBM guy in the Apple commercials. WebmasterWorld has forums devoted to Google AdSense and Google AdWords, and in them you will find Google representatives who not only monitor the threads there, and not only forward people's comments and suggestions on to other Google employees who need to know about them, but they also provide helpful insight, and they do it cordially and with appreciation.

Improve their search results by asking for and actually listening to feedback from people who use their search engine. Move on from handing out death penalties. They started it back when the directory ruled the search world and they have never stopped. Itís an old approach and their results suffer from the amount of sites that are no longer there. Act like they care when it comes to providing customer service. Ever try and get a problem solved with them? Thereís a very big, influential community of people right here that they should get on better terms with. Thatís the first place to start. We really need these guys to provide some competition, it would benefit all. Free coffees great but I would settle for some actual interaction with these people, and guess what it's free to do.

My preference would be to just let Yahoo fade away, and help Google become even better.

Are the coupons for a large or small cup?

Clone-sized.

Kufu




msg:3089214
 9:07 pm on Sep 19, 2006 (gmt 0)

Act like they care when it comes to providing customer service. Ever try and get a problem solved with them?

See my post above. I tried getting a simple Premium Mail issue resolved and it took me half an hour on the phone to get nowhere. :)

Brilliant!

Maybe I'll feel better after I have a cup of coffee.

Car_Guy




msg:3089267
 9:37 pm on Sep 19, 2006 (gmt 0)

Anyone who had a Yahoo Mail account a few years back will remember receiving an endless stream of similar-sounding spam with titles like, "You're paying too much for your mortgage!" and "Win a free (keyword) by completing this survey!"

I used to use Yahoo mail, and spent hours blocking domains from dirtbag domain collectors in my Yahoo spam filter, and filled it to its limit. (For all I know, Yahoo was profiting by allowing the spammers to continue.) Then Yahoo responded not by blocking the weasels but by offering a premium service with more spam filtering. There were so few takers that they gave in and upgraded everyone's account. (After all, look at all the slow-loading banner ads they have all over the place.) And somebody flipped a switch, and the serial spammers somehow just vanished.

A key part of Google's success is that they fully understand the importance of the quality of the users' experience. And when I think back on the times I've used Yahoo for anything, anything positive that may have occurred gets overwritten by the negative. There is just nothing that Yahoo offers that you can't get better somewhere else.

Coffee for mediocrity. What ignorance.

vite_rts




msg:3089297
 9:59 pm on Sep 19, 2006 (gmt 0)

Smack! thats me smacking myself for adding to this conversation which is getting quite horrendous, anyway,,,

1st , lemme state that I admire Google's success in search and business,,,

2nd , I'll ask you guys a question

Hypothesis: we have an large , Independently governed island, with 1 airport, 1 seaport, 1 factory making canned sardines for example, now the seaport, airport, and factory which employs 90% off the inhabitants who CANNOT leave the island . All three, airport , seaport an factory are owned by the same company, BigCO inc

In this situation
1, does BigCo treat its employees with generousity, give them every thing they want, holidays, etc etc

2, does BigCo pay its employees top dollar, after all they can ,,, apply to the remaining 10% of the economy

Over to you guys

Car_Guy




msg:3091136
 4:03 am on Sep 21, 2006 (gmt 0)

Perhaps there are some people who might as well make Yahoo their home page.

dclick




msg:3091445
 11:42 am on Sep 21, 2006 (gmt 0)

randle said it best.. yahoo's anti-business attitudes are becoming their fall. What goes around comes around. webmasters are tired of garbage traffic from PPC and yahoo search which has banned half of the internet in their search engine.

Imagine paying hundred dollars a year to be listed in their whats becoming a worthless directory, or paying hundreds of thousands and more of year via their ppc service, and you can't be found in their 'search' because your sites been banned. I bet half the internet is missing from yahoo at this point from bans. What kinda company bans their own customers in such large numbers?

As webmasters we should all take our free cups of coffee, wait till coffee has cooled a little and dump the coffee on their heads as a wake up call. They defenitely need it.

If nothing changes, they are headed for bankruptcy.

vite_rts




msg:3091507
 12:33 pm on Sep 21, 2006 (gmt 0)

you better hope not dclick, or do you imagine msn & google to be you best new friends,,

They're businesses , just like you an me :-)

MLHmptn




msg:3091805
 4:19 pm on Sep 21, 2006 (gmt 0)


They're businesses , just like you an me :-)

Well hopefully you listen to your customers needs and react positively when your customers have a problem with your business.

Yahoo does not do this! They could care less!

vite_rts




msg:3091861
 4:56 pm on Sep 21, 2006 (gmt 0)

It would be nice if we had a more prominent Yahoo rep presence here on www,

But , I've used their forums , they're quite responsive to postings

Overture/ysm, they take a while to respond, but eventually get back to you,

Now site explorer is a very good communication system

talismans




msg:3095581
 5:58 am on Sep 25, 2006 (gmt 0)

bribery eh!

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